Skip to content


Does your public library’s brand/logo run the path from card to signage to digital presence? 9 Signs It’s Definitely Time for a New Visual Identity

Does your public library’s brand/logo run the path from card to signage to digital presence?

9 Signs It’s Definitely Time for a New Visual Identity

“Your visual identity is one of the most powerful ways to communicate your brand’s essence: who you are, what you do, and how you do it. That makes it one of the best tools to help you tell your brand story—if you do it well.

A good visual identity creates a good brand experience, which is crucial if you want people to connect to your brand. If your visual identity isn’t cohesive or doesn’t accurately represent your brand, you’re providing a less than stellar experience (at best) or degrading your brand overall (at worst).

Unfortunately, many brands assume that their visual identity is effective, simply because they have one. Not so. A good visual identity is flexible enough to grow with your brand and strong enough to build upon it. That said, not every brand needs to change for the sake of change. Not sure where you stand? We have a few tips to help you figure out if a new visual identity is what you need.”

“9 Ways to Know if You Need a New Visual Identity

It’s easy to slip into stagnancy if you’ve been doing the same thing, especially if your brand has been around for a while. But if any of these issues sound familiar, it might be time to talk to your team.

1) Your Logo Isn’t Flexible

2) Design Matters More Than Brand Experience

3) You’re Inconsistent

4) Your Packaging Is Outdated

5) You Look Like Your Competition

6) It Doesn’t Reflect Your Values

7) You Follow Too Many Design Trends

8) Your Brand Is Expanding

9) You Don’t Have a Brand Style Guide”

Stephen

Posted on: August 18, 2018, 6:32 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.