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Why Nothing Happens After a Brainstorming Session

Why Nothing Happens After a Brainstorming Session

“How many times have you participated in a brainstorming session, only to be underwhelmed by the utter lack of follow up? Unfortunately, in most businesses, this is often the norm. Here’s why:

1. The output of the session is underwhelming.
2. No one has taken the time, pre-brainstorm, to consider follow-up.
3. No criteria is established to evaluate output.
4. No next steps are established at the end of the session.
5. No champions are identified.

6. The champions are not committed.
7. The champions are committed, but under-estimate the effort.
8. The ideas are too threatening to stakeholders.
9. No one is accountable for results.
10. The project leader doesn’t stay in contact with key players and “out of sight, out of mind” takes over.

11. The “steering committee” takes their hands off the wheel.
12. The next brainstorming session is scheduled too quickly.
13. The output of the session is not documented.
14. No sponsors are on board.
15. Participants’ managers are not supportive of the effort

16. It takes too long to document the output of the session.
17. The output is not distributed to stakeholders in a timely way.
18. Participants and stakeholders do not read the output.
19. Bureaucracy and company politics rule the day.
20. Somebody, in the session, is disengaged and sabotages the effort.

21. Teamwork is in short supply.
22. Small wins are not celebrated. People lose heart.
23. Participants perceive follow-up as “more work to do” instead of a great opportunity to really make a difference.
24. Unspoken agendas take over.
25. Workloads are unreasonable. Even well-intentioned participants have no time to follow up.

26. participants have no power or control over what will be done with the ideas

27. participants were not volunteers

28. participants have very little to no training in idea generation

29. facilitator is inexperienced or poorly trained.

30. problem is not clearly defined.”



Posted on: September 10, 2018, 6:48 am Category: Uncategorized

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