25% of a Group Can Change Everyone’s Behavior

https://lifehacker.com/25-of-a-group-can-change-everyones-behavior-1828589265

The 25% Rule | Coglode

“Executive Summary

1. New research shows that you can change the behavioral norms of a group by creating a smaller sub-group of 25% within it.
2. This minority, if committed enough, can create a critical mass that eventually becomes the new norm of the rest of the group.
3. Minorities less than 25% tended to be unsuccessful at changing behaviour, whereas those over 25% were consistently successful.
4. Decision-Makers interested in mass behavior change would do well to define a new beneficial belief, cultural norm or expectation and promote a committed group of ‘Change-Makers’ to trigger the behavioral wave.”

Stephen