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Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years

Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years

“The number of U.S. households without a traditional cable or satellite TV subscription that instead receive broadcast stations using a digital antenna has jumped by nearly 50 percent over the past 8 years to reach 16 million homes, according to a new report from Nielsen. Today, 14 percent of all U.S. TV households are watching television over the air, it found.

The measurement firm says there are basically two camps among this group of cord cutters.

One, which tends to consist of older viewers with a median age of 55, exclusively watches TV via their antenna – they don’t subscribe to any streaming service.

This group, totalling 6.6 million homes, tends to be more diverse and have a smaller median income – which makes sense. For them, cord cutting may be more of a cost-saving tool, rather than a way to combine free content with other paid services to create a personalized TV experience.

The other group, totalling 9.4 million homes, has at least one subscription video service, like Netflix, Hulu, or Amazon Prime Video, for example. They tend to be younger, with a median age of 36 – as well as more affluent, and more device-connected, says Nielsen.”

Stephen

Posted on: February 1, 2019, 6:24 am Category: Uncategorized