Your Digital Consumer Personality Revealed in New Study

Your Digital Consumer Personality Revealed in New Study

http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03482usen/GBE03482USEN.PDF (4 page executive summary)

Register to get the full study:

http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-beyond-digital.html

“The much heralded “connected consumer era” is no longer on the way; it has arrived. Today’s connected consumers are empowered, demanding instant access to personalized content on their own terms. To satisfy connected consumers, as well as ecosystem partners, Media and Entertainment (M&E) providers must move “beyond digital” to deliver individualized experiences on demand, at any time. For those in the M&E industry, digitizing content and digitally distributing it is no longer enough. Success in the connected landscape will require: a business-to-consumer (B2C) mindset; insight into consumers’ digital personalities; the delivery of relevant, enhanced experiences; and the ability to find new ways to monetize content successfully.”

Stephen