Skip to content


Adobe: Social Intelligence Report

Social platforms and social interactions consistently evolve, putting pressure on marketers to adjust social strategies. The Adobe Digital Index Social Intelligence Report for the first quarter of 2014 gives you the latest trends and tactics for paid, organic, and owned social. Facebook continues to rule the social arena, but recent updates like Autoplay — which increased video plays by 758% — will make marketers rethink the types of posts they make. Read the report to see how to drive more loyal fans, brand awareness, and revenue through social. http://offers.adobe.com/content/dam/offer-manager/en/na/marketing/digital-index/2014/Q1_2014_social_intelligence_report_Vb.1.pdf

Social Intelligence Report

Key insights Paid Social

  • Facebook ad CTR is up 160% year-over-year and 20% quarter-over-quarter.
  • Facebook ad CPC is down 2% year-over-year and down 11% quarter-over-quarter.
  • Facebook ad impressions are up 40% year-over-year and 41% quarter-over-quarter.

Organic Social

  • ¼ of videos played on Facebook occur on Fridays.
  • 15.7% of Facebook post impressions happen on Fridays.

Owned Media

  • LinkedIn refers the second highest amount of social traffic to B2B High Tech sites.
  • Revenue per visit (RPV) from Tumblr is up 55% year – over-year but down 36% quarter-over-quarter.

Stephen

0 Shares

Posted on: August 17, 2014, 1:57 pm Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.