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6 of the best social listening tools for 2019

6 of the best social listening tools for 2019

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2019.

“In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets.

Social listening gives you access to what people are saying about your brand, industry, or competitors across social media and the web – often without them being aware of you listening. If you know how to word your queries and filter the results, you’ll end up with the most authentic, unbiased insights you can get as a business.

In this post, we’ll take a look at some of the best social media and web monitoring tools to help you gain and act on those insights in the coming year. Let’s roll.”

1. Awario

Affordable social listening and analytics with Enterprise-level capabilities.

Awario

 

2. Agorapulse

Social media management and monitoring for a growing business.

Agorapulse iadors.

3. TweetDeck

A handy tool for managing several Twitter accounts and monitoring mentions.

TweetDeck

4. Keyhole

Real-time hashtag and keyword tracker for Twitter, Instagram, and the news.

Keyhole 

5. Mention

Real-time social media monitoring with data-rich, customizable reports.

Mention

6. Brandwatch

Social media measurement and in-depth analytics for the Enterprise.

Brandwatch

Before you go

“As more and more brands are turning to social media for market research, customer insights, competitor analysis, and even sales, social listening tools are getting increasingly powerful and affordable.

Whichever social media listening tool you settle on, don’t forget that the monitoring itself isn’t worth it if you’re not going to act on the data. Engage with the people mentioning you on social and make use of your social listening tool’s analytics to spot trends and adapt your marketing, customer service and product strategies – before your competitors do.”

Posted on: November 16, 2018, 6:24 am Category: Uncategorized

New Report Provides Look at How Canadian Audiobook Listeners Discover, Use, and Think About Audiobooks

New Report Provides Look at How Canadian Audiobook Listeners Discover, Use, and Think About Audiobooks; Science Fiction/Fantasy, Mysteries, Romance Most Popular Genres

“From Booknet Canada:

A new study from BookNet Canada finds that 41% of audiobook listeners in Canada have listened to science fiction and fantasy books, followed by mysteries (38%), thrillers (32%), romance (29%), and memoirs (28%).

The recent survey of adult book buyers and audiobook listeners from across the country also shows that almost half have consumed the same book in multiple formats, and one in three listened to a sample before purchasing an audiobook.

Publishers have taken note of the rising popularity and demand for audiobooks the last few years, nearly quadrupling their production since 2015. Efforts seem to have paid off, as 93% of listeners in 2018 report that it is usually or sometimes easy to find titles they want to listen to in audio format. The majority, 55%, consume one to five audiobooks in a year, which is up from 46% in 2016 and may signal an increase in more readers trying out audiobooks for the first time.

When it comes to how listeners acquire their audiobooks, the three most popular ways are: online from a retailer (49%), downloading/streaming for free from the internet/apps (36%), and through public library apps such as Libby/OverDrive and Hoopla (32%). One out of four respondents use subscription or rental services such as Audible, Audiobooks.com, and Kobo.


2018-10-16_07-00-31

Direct to Full Text Report
37 pages; PDF.”

Posted on: November 15, 2018, 6:26 am Category: Uncategorized

Mindset List 2018 – Class of 2022

Marist College announced that it will be the new home of the Mind-Set List, the annual start-of-the-academic-year list of things that (traditional-age) freshmen know or don’t know, based on their life experiences. The list was created at Beloit College in 1998 and attracts headlines every fall. Here is the most recent list.

Mindset List 2018

“Want to know what the new frosh have never experienced? Or have always known? Want to feel old? It’s that time of year again.

It’s the time of year when many campus officials (at least those working with traditional-age students) think about what the new students have experienced or not. And for many educators, it’s a time to feel old and worry about the potential for being out of touch.

Kieran Healy, associate professor of sociology at Duke University, had many academics on Twitter talking about his list of “things that are older than students starting this fall”:

And then there is the official Mindset List, released by Beloit College every year. The list will be leaving Beloit after this year for a yet-to-be-determined home. You can find past lists and information about the project here.

Here are this year’s items, about members of the Class of 2022:

  • Among the iconic figures never alive in their lifetime are Victor Borge, Charles Schulz and the original Obi-Wan Kenobi, Alec Guinness.
  • Among their classmates could be Madonna’s son Rocco, Will Smith’s daughter, Willow, or David Bowie and Iman’s daughter, Alexandria.
  • They are the first class born in the new millennium, escaping the dreaded label of “millennial,” though their new designation — iGen, GenZ, etc. — has not yet been agreed upon by them.
  • Outer space has never been without human habitation.
  • They have always been able to refer to Wikipedia.
  • They have grown up afraid that a shooting could happen at their school, too.
  • People loudly conversing with themselves in public are no longer thought to be talking to imaginary friends.
  • Calcutta has always been Kolkata.
  • Afghanistan has always been the frustrating quagmire that keeps on giving.
  • Investigative specials examining the O. J. Simpson case have been on TV annually since their birth.
  • Same-sex couples have always found marital bliss in the Netherlands.
  • When filling out forms, they are not surprised to find more than two gender categories to choose from.
  • Presidential candidates winning the popular vote and then losing the election are not unusual.
  • Parents have always been watching Big Brother, and vice versa.
  • Someone has always skied nonstop down Mount Everest.
  • They’ve grown up with stories about where their grandparents were on 11/22/63 and where their parents were on Sept. 11.
  • Erin Brockovich has always offered a role model.
  • The words “veritas” and “horizon” have always been joined together to form Verizon.
  • They will never fly TWA, Swissair or Sabena airlines.
  • The Tower of Pisa has always had a prop to keep it leaning.
  • There has never been an Enron.
  • The Prius has always been on the road in the U.S.
  • British retail sales have always been organized in metrics, except for beer, still sold by the imperial pint.
  • They never used a spit bowl in a dentist’s office.
  • They have never seen a cross-town World Series.
  • There has always been a Survivor.
  • “You’ve got mail” would sound as ancient to them as “number, please” would have sounded to their parents.
  • Mifepristone, or RU-486, commonly called the “abortion pill,” has always been available in the U.S.
  • A visit to a bank has been a rare event.
  • Unable to come up with a new tune, Russians have always used the old Soviet national anthem.
  • They have never had to deal with “chads,” be they dimpled, hanging or pregnant.
  • “Bipartisan” is soooo last century.
  • Horton has always heard a Who on stage in Seussical the Musical.
  • Robert Downey Jr. has always been the sober Iron Man.
  • Exotic animals have always been providing emotional support to passengers on planes.
  • Starbucks has always served venti caffe lattes in Beijing’s Forbidden City.
  • Lightbulbs have always been shatterproof.
  • Xlerators have always been drying hands in 15 seconds with a roar.
  • I Love You has always been a computer virus.
  • Thumbprints have always provided log-in security — and they are harder to lose than a password.
  • Robots have always been able to walk on two legs and climb stairs.
  • None having served there, American presidents have always visited Vietnam as commander in chief.
  • There have always been space tourists willing to pay the price.
  • Mass-market books have always been available exclusively as ebooks.
  • Oprah has always been a magazine.
  • Berets have always been standard attire for U.S. military uniforms.
  • The folks may have used a Zipcar to get them to the delivery room on time.
  • Bonefish Grill has always been serving sustainable seafood.
  • As toddlers, they could be fined for feeding pigeons in Trafalgar Square in London.
  • Google Doodles have never recognized major religious holidays.
  • Chernobyl has never produced any power in their lifetimes.
  • Donny and Marie who?
  • They never tasted Pepsi Twist in the U.S.
  • Denmark and Sweden have always been just a ten-minute drive apart via the Oresund Bridge.
  • There have always been more than a billion people in India.
  • Thanks to the Taliban, the colossal Buddhas of Bamiyan have never stood in central Afghanistan.
  • Films have always been distributed on the internet.
  • Environmental disasters such as the BP Deepwater Horizon, and the coal sludge spill in Martin City, Ky., have always exceeded the Exxon Valdez oil spill.
  • The detachable computer mouse is almost extinct.
  • The Mir space station has always been at the bottom of the South Pacific.
  • King Friday the 13th and Lady Elaine Fairchild have always dwelled in the Neighborhood, but only in reruns.
  • Israeli troops have never occupied southern Lebanon.”

Stephen

Posted on: November 15, 2018, 6:08 am Category: Uncategorized

Social Media Bots Draw Public’s Attention and Concern

Social Media Bots Draw Public’s Attention and Concern

While most Americans know about social media bots, many think they have a negative impact on how people stay informed

Social Media Bots Draw Public’s Attention and Concern

Stephen

Posted on: November 14, 2018, 6:25 am Category: Uncategorized

Artificial Intelligence (AI) – An Important Tool for Special Librarians

Artificial Intelligence (AI) – An Important Tool for Special Librarians

3 minute read
Posted by Ron Aspe, CEO Lucidea
Artificial Intelligence (AI) – An Important Tool for Special Librarians“It used to be that everything a special library’s clients needed to know was available ‘in the stacks’—and it was therefore a reasonable assumption that if it was shelved, it should be easily retrievable. Today’s flood of digital content makes it difficult for many libraries to meet the ‘all access’ expectation.

Separating the wheat from the chaff

Remember the days of ‘weeding’ the collection? Periodically, library staff would decide what was needed and what could be discarded. This was done to manage storage costs and physical workloads. An interesting by-product of this process was that it also ensured the overall relevancy of the library’s collection.

With digital content, the drivers of storage cost and physical workloads no longer apply. As digital resources ‘age out’, they can clutter up your library’s knowledge base. Compounding this problem is the reality that it costs more for a librarian to weed a digital resource than it does to just ignore it; yet ignoring it causes a reduction in digital content’s relevance over time.

AI could be used to help weed a digital collection by automatically deleting content within certain parameters. More useful, however, is teaching your AI search engines to ignore content that is less relevant. With that approach, if someone can’t find what they’re looking for, they can still access the expertise of the library staff to help them find what they need.

Frankly, I’m not sure we are ready for a machine to decide what to keep and what to delete—even Microsoft doesn’t go that far! Then again, perhaps we should offer a ‘deleted items’ archive and ask users if they want to search that too?

Do you need to dam the flood?

If you take away physical limits, it’s a reasonable expectation that a library system (ILS) should be able to store everything. Most end users have no appreciation for the need to curate the collection, so hiring extra staff to do so is a tough sell. On the other hand, while storing everything and offering what’s current is a big challenge, it is a great opportunity to expand the scope and influence of the library.

So, if everything could go into your ‘virtual library’, how do you decide what shouldn’t? Maybe, it’s better not to restrict what goes in, but instead use AI to make the process of adding content to the collection less time consuming—while preventing your collection from becoming a ‘junk drawer’ that people rummage around in to find a rubber band to tie their thoughts together.

AI can also quickly review almost any piece of content and tease out important metadata such as possible subjects and match them against your library system’s taxonomy or thesaurus. Supervised by a human operator, AI can dramatically increase throughput. Furthermore, AI can actually learn from the process of having humans correct its errors. AI might never be 100% accurate, but would definitely be better than having nothing in the drawer. And, if you flag which items were machine cataloged, your search engine can be taught to offer these as supplementary, rather than primary resources.

The more things change…

Having been in the library automation industry for 3 decades, we’ve seen a lot of change. Early versions of our software were capable of printing catalog cards! Before long, those same catalogs could be searched online using our software, via the library’s computer(s). Then, there were wide area networks—and then the internet. People were then able to get their information from any digital device, which represented significant change.

Here’s a bit of irony and also a possible indicator of our future. Recently, in response to our clients’ needs, we introduced a Request Tracking and Management function to help manage reference requests. Apparently, the volume of requests our clients handle has increased, rather than decreased. Probably because of the flood which shows no signs of receding.”

 

 

Posted on: November 14, 2018, 6:05 am Category: Uncategorized

OCLC: University Futures, Library Futures: Aligning library strategies with institutional directions

University Futures, Library Futures: Aligning library strategies with institutional directions

https://www.oclc.org/research/publications/2018/oclcresearch-university-futures-library-futures/report.html

“University Futures, Library Futures: Aligning library strategies with institutional directions establishes a new framework for understanding the fit between emerging library service paradigms and university types.

Supported in part by the Andrew W. Mellon Foundation, project leads Constance Malpas, Lorcan Dempsey, and Rona Stein from OCLC Research and Roger Schonfeld and Deanna Marcum of Ithaka S+R, examined the impact of increased institutional differentiation in universities on the organization of academic libraries and the services they provide.

As libraries move away from a collections model in which libraries measure their success by how large their collections are, this report puts a framework around library services, explores emerging patterns in different institutional settings, and gauges the importance of these services areas—now and for the future—according to surveyed library directors.

The work has three main components:

  • a working model of US higher education institutions that is characterized by educational activity (Research, Liberal Education, Career-directed) and mode of provision (traditional-residential and new-traditional-flexible)
  • a library services framework that covers nine key areas
  • comparison of the above two to test the hypothesis that the services portfolio of libraries map onto the institutional priorities of their host university

Read the full report for the findings of this work.

Download US Letter .pdf

Download A4 .pdf    

Suggested citation:

Malpas, Constance, Roger Schonfeld, Rona Stein, Lorcan Dempsey, and Deanna Marcum. University Futures, Library Futures: Aligning Library Strategies with Institutional Directions. Dublin, OH: OCLC Research. https://doi.org/10.25333/WS5K-DD86

Stephen

Posted on: November 14, 2018, 6:04 am Category: Uncategorized

What Mr. Roger’s Neighborhood and Libraries Have in Common

What Mr. Roger’s Neighborhood and Libraries Have in Common

Stephen

Posted on: November 13, 2018, 6:24 pm Category: Uncategorized