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How Important Are University Press Books to the Library? One Case Study

Both sides of the fence here:

From Scholarly Kitchen: How Important Are University Press Books to the Library? One Case Study

http://scholarlykitchen.sspnet.org/2014/07/28/how-important-are-university-press-books-to-the-library-one-case-study/

How Important Are Library Sales to the University Press? One Case Study.

 http://scholarlykitchen.sspnet.org/2014/06/23/how-important-are-library-sales-to-the-university-press-one-case-study/

Stephen

Posted on: August 18, 2014, 6:21 am Category: Uncategorized

Adobe: Social Intelligence Report

Social platforms and social interactions consistently evolve, putting pressure on marketers to adjust social strategies. The Adobe Digital Index Social Intelligence Report for the first quarter of 2014 gives you the latest trends and tactics for paid, organic, and owned social. Facebook continues to rule the social arena, but recent updates like Autoplay — which increased video plays by 758% — will make marketers rethink the types of posts they make. Read the report to see how to drive more loyal fans, brand awareness, and revenue through social. http://offers.adobe.com/content/dam/offer-manager/en/na/marketing/digital-index/2014/Q1_2014_social_intelligence_report_Vb.1.pdf

Social Intelligence Report

Key insights Paid Social

  • Facebook ad CTR is up 160% year-over-year and 20% quarter-over-quarter.
  • Facebook ad CPC is down 2% year-over-year and down 11% quarter-over-quarter.
  • Facebook ad impressions are up 40% year-over-year and 41% quarter-over-quarter.

Organic Social

  • ¼ of videos played on Facebook occur on Fridays.
  • 15.7% of Facebook post impressions happen on Fridays.

Owned Media

  • LinkedIn refers the second highest amount of social traffic to B2B High Tech sites.
  • Revenue per visit (RPV) from Tumblr is up 55% year - over-year but down 36% quarter-over-quarter.

Stephen

Posted on: August 17, 2014, 1:57 pm Category: Uncategorized

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

http://searchenginewatch.com/article/2355255/The-Virtuous-Content-Cycle-How-to-Strategize-Structure-Systemize-Content

“When you follow the Strategize-Structure-Systemize process, you are finally on your way to developing a virtuous cycle of content: one that keeps spiraling in an endlessly positive pattern and gives you a progressive return on your content creation.

Virtuous Content Cycle

The five hallmarks of a virtuous content cycle are:

  1. Create content strategy: When you create your strategy first, you set in motion a clear path to follow.
  2. Create content aligned with strategy: It becomes easier to create content that falls in with a charted strategy. Moreover, that content now has a clear purpose, making it more valuable.
  3. Promote content according to pre-determined strategy: Since your strategy charts out the whys and hows of your content promotion, you no longer promote everywhere just because you can. Instead you promote on the channels likely to get you the biggest returns.
  4. Measure the efficacy of your content: Since you aren’t caught up in the vicious content cycle anymore, you get more time to evaluate the effectiveness of your content and measure it against stated goals set out in your content strategy. That way, you’ll always know if you’re on the right track.
  5. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you execute your content strategy based on what’s working and what’s not.”

Stephen

Posted on: August 17, 2014, 6:38 am Category: Uncategorized

Librarians in the Digital Age: Disruptions, Digital Thinking & Transformation

Librarians in the Digital Age: Disruptions, Digital Thinking & Transformation

 http://www.slideshare.net/sbclapp/presentation-for-ecsu-staff-retreat-july-2014

 

Stephen

Posted on: August 17, 2014, 6:19 am Category: Uncategorized

Social Media in an Academic Library

Social Media in an Academic Library

http://www.slideshare.net/ubclibrary/social-media-in-a-academic-library-one-piece-of-the-puzzle

Stephen

Posted on: August 16, 2014, 6:38 am Category: Uncategorized

The Surprising Words That Get Content Shared on Social Media

The Surprising Words That Get Content Shared on Social Media

http://socialtimes.com/words-drive-social-media-shares-likes-comments-infographic_b200023

wordsonsocialmedia

Stephen

Posted on: August 16, 2014, 6:34 am Category: Uncategorized

O’Reilly: Five trends signaling a bright future for ebooks

Five trends signaling a bright future for ebooks

It’s time to place a moratorium on negativity and start working toward book publishing’s bright future.

http://radar.oreilly.com/2014/07/five-trends-signaling-a-bright-future-for-ebooks.html

“#1: Ebook standards development is flourishing

#2: A new open-source rendering engine for ereaders is on the way

#3: The tools keep coming

#4: Might the tide be turning against DRM?

#5: Books matter”

Stephen

Posted on: August 16, 2014, 6:30 am Category: Uncategorized