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Population Research Bureau Releases 2018 World Population Data Sheet and Resources

Research Tools: Population Research Bureau Releases 2018 World Population Data Sheet and Resources

“From the Population Research Bureau (PRB):

The world population will reach 9.9 billion by 2050, up 2.3 billion or 29 percent from an estimated 7.6 billion people now, according to projections by Population Reference Bureau (PRB) included in the 2018 World Population Data Sheet.

PRB estimates the 2018 worldwide total fertility rate (TFR, or average births per woman over their lifetime) at 2.4; the global TFR has been declining for the past few decades but remains high enough to generate continued population growth. The three countries with the highest TFRs are Niger (7.2), Chad (6.4), and the Democratic Republic of the Congo (6.3), while the lowest TFRs are in South Korea (1.1), Singapore (1.2), and Taiwan (1.2).

PRB projects Africa’s population will more than double to 2.6 billion by 2050 and account for 58 percent of the global population increase by that date. The number of people in Asia is projected to rise about 717 million to 5.3 billion, while Europe (which includes all of Russia) would see a decline in population from 746 million to 730 million. The Americas population is projected to increase from 1 billion now to 1.2 billion, and Oceania (which includes Australia and New Zealand) is seen rising from 41 million to 64 million.

PRB has produced its widely referenced World Population Data Sheet ( annually since 1962. This year’s edition provides the latest data on 26 key population, health, and environment indicators for the world, major regions, and more than 200 countries and territories.


Below are some highlights from PRB’s midcentury population projections in the 2018 World Population Data Sheet:

The population of 26 countries, nearly all in Africa, will at least double. Niger in West Africa will see its population nearly triple.

A total of 38 countries will have smaller populations in 2050 than in 2018. China will register the largest numerical population decrease―about 50 million―followed by Japan at 25 million and Russia at 9.4 million. Romania will see the largest percentage decline in population (23 percent).

The population of the United States will reach 390 million, up from 328 million in 2018.
China’s population will decrease by about 50 million from its current size to 1.34 billion. India will supplant China as the world’s most populous country with 1.68 billion people.

Nigeria will become the third most populous country as its population rises to 411 million, up 109 percent from 2018. Nigeria is currently the seventh most populous country.


Direct to Full Text Data Sheet
20 pages; PDF.

Direct to Summary/Highlights

Direct to Interactive Database: WorldPopData

Direct to Social Media Toolkit (Downloadable Key Charts/Graphs)”


Posted on: September 23, 2018, 6:01 am Category: Uncategorized

How to recruit for user research

How to recruit for user research

Tools and techniques for recruiting UX research participants.

Participant Identification

  • Past qualitative research
  • Current analytic reports
  • Customer segments
  • User profiles

Recruitment Screener

  • What Screeners Look Like
  • Basic Demographics
  • Behavioral Demographics
  • Quotas

Recruitment Methods

  • Internal Versus Public Recruiting
    • Self-Recruiting
    • Cold calling
    • In-person intercepts
  • Online intercepts
  • Other alternatives
    • Outsourcing Recruiting
    • Third-party recruiting
    • Client-based recruiting


  • Backups
  • No shows
  • Duds

Recruitment Challenges

  • I Don’t Have Users…Yet
  • Small Target Audience
  • Common Lies We Tell Ourselves
    • Everyone is a user
    • Everything is a secret

Exercise: Priming Your Screener

“There is a quick exercise you can conduct with your team to prime your recruitment screener. Together, you will map out what key demographics you want to target and the types of behaviors that you want to observe.

  1. List out basic demographics.

    List out the basic demographics like age, education, income, family, ethnicity, and employment. Members of the team, on their own, select the demographics they think matter for your product and then share with the group. Based on what the team shares, find the top three to five demographics and write those down for all to see.

  2. Write down desired behaviors.

    Next, have each person on the team write down the actions or behaviors they would like to learn more about that people do with your product. Once they’ve listed out their behaviors, have them share them with the group and note any overlaps. Discuss any behaviors that are mentioned once to understand why that person thought it was important to research more about it. Likewise, discussing overlaps uncovers clear gaps in existing knowledge. Once more, pick the top three to five behaviors that the team agrees are the most important to learn more about.

  3. Write screening surveys.

    Once the basic demographics and behavioral demographics are identified, have team members suggest questions and answers to address the behaviors identified in Step 2 that can be used to screen potential participants. The resulting survey will be your draft screener, which you can review and iterate after finishing the group exercise.”



Posted on: September 22, 2018, 6:40 am Category: Uncategorized

HBR: Case Study: Can You Fix a Toxic Culture Without Firing People?

HBR: Case Study: Can You Fix a Toxic Culture Without Firing People?




Posted on: September 22, 2018, 6:30 am Category: Uncategorized

How to Research Buyer Personas for More Successful Marketing Campaigns

How to Research Buyer Personas for More Successful Marketing Campaigns

How to Research Buyer Personas for More Successful Marketing Campaigns

#1: Clearly Describe Your Buyer Personas to Narrow Audience Segment Research

#2: Reveal Audience Segment Behaviors and Preferences via Social Media

#3: Inform Campaign Planning With Trending Search Data

#4: Assess and Apply the Data


Posted on: September 21, 2018, 6:38 am Category: Uncategorized

Here’s the funniest, most scathing, most informative and most useful talk on AI and security

Here’s the funniest, most scathing, most informative and most useful talk on AI and security

“James Mickens (previously) has a well-deserved reputation for being the information security world’s funniest speaker, and if that were all he did, he would still be worth listening to.

But Mickens’ great gift is weaponized bathos: the ability to induce whiplash in the listener with a string of hilarious technical zingers that lead to deadly serious, important insights into the field of information security. He embodies the entire ethic of “ha ha, only serious.”

His keynote to the 27th Usenix Security Summit is a stellar example of just what makes his keynotes so fabulous. Mickens’ topic is machine learning, AI, and security, and while he devotes a lot of energy to popping the hype bubbles surrounding these topics with scathing, scorching wit, he does so while laying out an enormous amount of subtle technical information, in eminently accessible form, describing the way that machine learning algorithms are designed and deployed in practice.

But as the talk progresses — ranging over AI, machine learning bias, the reproducibility crisis, even the two cultures — the whipsaw gets faster, from laugh to serious point, laugh to serious point, back and forth and back and forth, building to a stupendous crescendo. I don’t lightly advise you to listen to a 55 minute talk (you can do the whole thing as audio-only with headphones or in the car, the slides aren’t essential), but really, this is worth it.”


Posted on: September 21, 2018, 6:33 am Category: Uncategorized

The US Podcast Listener Base is growing


“Among the big picture insights you’ll get from this report, titled 
The Podcast Report: How brands and marketers can tap into the future of audio:

Access Full Report →
  • The number of US podcast consumers has more than doubled in the past decade — and there’s still a long runway for growth.
  • Entertainers, music streaming platforms, and smart speakers will play a role in furthering podcast listenership growth throughout the next five years.
  • Many podcast listeners complete most or all of the podcast episodes they start, and tend to not skip past podcast ads, making the medium ripe for success for advertising. Furthermore, brands can work with podcast ad networks to ease the burden of setting up ad campaigns.
  • Content discoverability, consumer awareness, and difficulties in podcast ad spending are significant hurdles that must be overcome to attract more big-budget brands into the space.

This exclusive report also:

  • Outlines the drivers and obstacles to podcast listenership growth
  • Details the various reasons podcasts represent an attractive advertising opportunity for brands
  • Highlights the factors that contribute to the successful implementation of a podcast ad campaign
  • Includes a case study on Kia’s successful podcast sponsorship campaign with National Public Media (NPM), the sponsorship subsidiary of National Public Radio (NPR)
  • And much more.

The Podcast Report is how you get the full story.”


Posted on: September 21, 2018, 6:14 am Category: Uncategorized

25% of a Group Can Change Everyone’s Behavior

25% of a Group Can Change Everyone’s Behavior

The 25% Rule | Coglode

“Executive Summary

  1. New research shows that you can change the behavioral norms of a group by creating a smaller sub-group of 25% within it.
  2. This minority, if committed enough, can create a critical mass that eventually becomes the new norm of the rest of the group.
  3. Minorities less than 25% tended to be unsuccessful at changing behaviour, whereas those over 25% were consistently successful.
  4. Decision-Makers interested in mass behavior change would do well to define a new beneficial belief, cultural norm or expectation and promote a committed group of ‘Change-Makers’ to trigger the behavioral wave.”



Posted on: September 20, 2018, 6:23 am Category: Uncategorized