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40 Facts That Will Make You Think Again About Color

40 Facts That Will Make You Think Again About Color

Color matters – it’s as simple as that. You may be inclined to choose a color scheme for a new logo, marketing campaign or even a book cover based on that of your favorite flower, but consulting color psychology is a far superior method to ensure you implement what works and avoid what doesn’t when it comes to color use in the world of branding and marketing. A new infographic by DesignAdvisor illustrates in great detail why your color choices matter as well as the extent of their effect on a website’s ability to convert.

When you consider the fact that an average product assessment takes 90 seconds and that almost all customers find visuals to be the number one influencing factor at the time of making a purchase decision, it becomes apparent that there is no sense in wasting a good opportunity to find the right color scheme.

The infographic details the important facts to know about several colors regularly seen in different industries. For example, if you think of fast food chains, right off the top of your head you could probably name several that use red as a main part of their color scheme. In fact, red has been shown to increase heart rate, create a sense of urgency and is generally recognized as a very emotional color. This is what makes it popular with the food industry. Do note that McDonald’s, Coca Cola, Kellogg’s and KFC (to name only a few) all use red color schemes in their logos.

Apart from the basic facts about various colors, DesignAdvisor also brings us case studies exemplifying the power of color choices: Beamax, a projection screen maker, found that changing the color of a link of their website from blue to red increased the number of clicks received by more than 50%. Another success story is Heinz ketchup –  by changed their label from red to green, Heinz experienced the highest spike in sales of their history! Check out the infographic below to learn more.

Infographic URL: https://designadvisor.net/blog/psychology-of-colors-infographic/

Stephen

Posted on: October 16, 2018, 6:26 am Category: Uncategorized

Nearly 25% of consumers prefer using a voice assistant over going to a company website or mobile app to shop

Voice assistants, including Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger widespread transformation across the retail industry in the years to come.

Voice assistants offer an additional level of convenience and speed over other shopping channels, and these advantages are driving consumers to embrace the technology for their shopping needs. Today, 6% of US adults have engaged in some sort of voice shopping, according to Business Insider Intelligence estimates. By 2023, voice commerce adoption is expected to reach 49% of US adults.

As consumer interest for voice technology in retail mounts, brands that embrace voice throughout the entire customer journey stand to pull ahead of competition. Shoppers are interested in using voice assistants for everything from the original product search and discovery, to the purchasing phase, to the post-purchase stage, which includes customer service and checking delivery status. Retailers that take advantage of consumers’ desire to leverage voice will be in a stronger position to heighten customer engagement, increase conversion times, drive sales, and boost operational efficiency.

In this report, Business Insider Intelligence examines the trends driving the adoption of voice commerce, details the role of voice throughout the customer shopping journey, outlines how brands can benefit from implementing voice in their strategies, and explores what’s ahead for the tech in retail.

Here are some of the key takeaways from the report:

  • The prompt, expedient nature of voice assistants is what makes them the prominent channel for product discovery. Seventy-one percent of consumers would rather use their voice assistant to search for something than physically type when searching online. And among consumers who’ve used their voice assistant, nearly half are leveraging their voice to search for products every day, with 17% of them using voice search multiple times a day.
  • Voice technology is helping drive product purchases by making spending faster and easier when consumers are unable to use their hands. The emergence of voice apps, the ability to make a purchase on any channel, and the addition of personalized, intelligent elements to the shopping experience are playing a crucial role in simplifying the transition from product discovery to the purchasing phase of the sales funnel.
  • Customer loyalty can be heightened when brands leverage voice assistants in the post-purchase phase of the shopping funnel. Voice can be leaned on to track the delivery status of packages, automate part of the return process, interact with a customer service representative, offer feedback, and collect consumer behavioral and transactional data.

In full, the report:

  • Explores what’s driving adoption of voice commerce.
  • Discusses the various ways voice is being implemented throughout the customer shopping journey.
  • Highlights the value voice brings to the shopping funnel.
  • Discusses the new mediums consumers will eventually flock to for voice commerce.

Posted on: October 15, 2018, 9:18 am Category: Uncategorized

13 user groups that libraries could target

13 user groups that libraries could target

13 user groups that libraries could target

Posted on: October 15, 2018, 6:59 am Category: Uncategorized

5 ways to help people feel more connected to their local community


5 ways to help people feel more connected to their local community

Research confirms: Arts & culture can help strengthen our sense of belonging to each other and to our communities.

5 ways to build a culture of belonging through arts and culture

The following five recommendations highlight ways for municipalities to to help people of all backgrounds feel more connected:

1. Strengthen public policy, planning, and funding

2. Support high-quality arts experiences

3. Offer participatory arts programs

4. Use the city as a stage

5. Open arts facilities to the community

 

Stephen

Posted on: October 14, 2018, 6:28 am Category: Uncategorized

SHARE LIBRARIES AS COMMUNITY SPACES: AN ACADEMIC AND A PERSONAL PERSPECTIVE

https://bookriot.com/2018/09/10/libraries-as-community-spaces-an-academic-and-a-personal-perspective/

Stephen

Posted on: October 14, 2018, 6:08 am Category: Uncategorized

Library of the future: 8 technologies we would love to see

Library of the future: 8 technologies we would love to see

Library of the future: 8 technologies we would love to see

Stephen

Posted on: October 13, 2018, 6:59 am Category: Uncategorized

Capstone Post: Part 6—How do We Align Research Results with Decision-Making?

Capstone Post: Part 6—How do We Align Research Results with Decision-Making?

4 minute read
Posted by Stephen Abram on 10/2/2018

https://blog.lucidea.com/capstone-post-part-6-how-do-we-align-research-results-with-decision-making

As special librarians, we connect clients to information and data. Our struggle is influencing the overall process of knowledge creation and the best behaviors for successful decision-making.

We can address some of these transformational activities with training, consultation, and more classroom and interpersonal research and team work. The value-added that I’ve focused on in my series of posts on “aligning research results with decision making” is in the formation of our work product so that it aligns more closely with the ways in which the user thinks, behaves, and uses the information and data we provide.

Let’s summarize this series about aligning your research results with decision-making.

Just a reminder, here are the links to this series:

In these Think Clearly blog posts, we’ve reviewed at a high level:

  • Six Thinking Hats
  • Six Action Shoes
  • SWOT
  • Fish Bone Force Field Analysis
  • Diverge / Converge
  • Post-its
  • Dot-ocracy (or Dot-Storming)
  • Mind Mapping
  • Boxes and the BCG Matrix
Help me understand…

I believe that one of our best and most important professional skills is improving the quality of the question. We can do that in many ways but basically the core competency is the reference interview which improves over time with the practice of librarianship.

Excitingly, while improving the core skill of reference interviewing (negotiation, if I may), it doesn’t extend far enough. We’re seeing threats and opportunities in AI and machine learning as they start to nip away again at the question space – indeed as Google did years ago.

To be successful now, we have to focus on adding value in a myriad of ways.

In reading about the common tools used by decision-makers (and consultants) to focus people on the decisions at hand, I see opportunities for frameworks to add value that meets one of Ranganathan’s key principles, “Save the time of the reader.”

It’s not enough just to focus on off-loading research tasks to our fine selves. We need to be aware of how our clients think and adapt information. A focus on reading isn’t enough. Lord knows that most of our folks are professionals at their field and they scan and review more than they read deeply. Providing entry points and improving scannability is one small step. And that’s where all those tools like Post-It™ notes/tabs/arrows, Highlighters, rubber stamps, and coloured pens and markers come in.

In the advanced class we can provide, through our own use or on our intranets, summarization tools, bibliographies and webliographies, current awareness sites and tools, and transformative tools like spreadsheet ready downloads or citation tools.

These are all awesome, but are they enough to improve the path to insight, use and decision?

Sometimes we struggle as special librarians on the right level of value-added to deliver and effort/return ratio.

So, how do we align research results with client need?

T’was ever thus: our clients rarely care about the format of the information – articles, blog posts, internal archives and records, news features, video, gossip, tweets, etc. If it has a nugget of good info (perhaps the only source), then it’s in. That said, our intranets are often organized by format. That’s a big misalignment. Broadcast or federated search goes a way to fixing this but it still doesn’t add the value a great special librarian can provide.

Put on a new lens.

  1. Think about adding value by focusing on the decision your client will be making.
  2. Think about adding value by creating a ‘map’ to the information. Information seeking patterns and exploration are messy. A map through the space ads value.
  3. Use the tools described in the other posts in this series. Learn more about them and see how they might provide frameworks for reading, decision-making, exploration and insight discovery.
  4. Show your own thinking. Take a risk and offer a professional opinion on the best, clearest or most compelling content.
  5. Make it tangible. Sign your work. Share your process, lenses, and frames.
  6. Follow through and improve your packaging of the research results. Adding value is a journey – not a mere task.
  7. Can any of these frameworks turn into new ways to create bibliographies, webliographies, or LibGuides?
  8. Ultimately share your learning (as I’ve done in this series) about ways to improve the speed from access to insight to decision.

We all improve with practice.

-Stephen


Stephen Abram is a popular Lucidea Webinars presenter and consultant. He is the past president of SLA, and the Canadian and Ontario Library Associations. He is the CEO of Lighthouse Consulting and the executive director of the Federation of Ontario Public Libraries. He also blogs personally at Stephen’s Lighthouse. Check out his new book from Lucidea Press, Succeeding in the world of Special Librarianship!

 

Get you free copy of Succeeding in the World of Special Librarianship

Topics: Professional DevelopmentSpecial Libraries

Posted on: October 13, 2018, 6:54 am Category: Uncategorized