The Association of American Publishers (AAP) today released its StatShot report for December 2020 reflecting reported revenue for all tracked categories, including Trade (Consumer Books), K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses.
Total revenues across all categories for December 2020 were down 8.5% as compared to December 2019, coming in at $1.1 billion.
Year-to-date sales were flat, with an increase of 0.1% as compared to calendar 2019, with a total of $14.8 billion.
Trade (Consumer Books) Revenues
Trade (Consumer Books) sales were up 9.5% in December, coming in at $796.1 million. For January-December 2020 Trade sales were up 9.7% as compared to the same period last year, coming in at $8.6 billion.
In terms of physical paper format revenues during the month of December, in the Trade (Consumer Books) category, Hardback revenues were up 14.2%, coming in at $312.5 million; Paperbacks were up 2.4%, with $248.1 million in revenue; Mass Market was down 1.6% to $25.9 million; and Board Books were up 6.2%, with $16.7 million in revenue.
eBook revenues were up 18.4% for the month as compared to December of 2019 for a total of $89.7 million. The Downloaded Audio format jumped 30.0% for December, coming in at $66.0 million in revenue. Physical Audio declined 6.7% coming in at $1.9 million.
For calendar 2020 Hardback revenues were up 12.9%, to $3.4 billion; Paperbacks were up 5.6% to $2.6 billion; Mass Market declined 2.9% to $228.3 million; and Board Books were up 18.2% to $192.8 million as compared to 2019.eBooks were up 15.6%, coming in at $1.1 billion for calendar 2020. For calendar 2020 Downloaded Audio was up 16.5% as compared to 2019, with a total of $675.6 million for the year. Physical Audio was down 26.3%, with $25.8 million in revenue.
Religious Presses
Religious press revenues were up 6.4% in December, coming in at $56.4 million. The category was up 4.2% for the calendar year, with revenues of $667.2 million.
Education
During December 2020 Education revenues were $317.7 million, down 34.8% compared with December of 2019. Year-to-date Education revenues were down 10.9% as compared to calendar 2019, coming in at $6 billion.
Revenues from Higher Education Course Materials were down 47.7% for the month, as compared to December of 2019, coming in at $177.0 million. On calendar-year basis, Higher Education revenues were down 4.3% to $2.9 billion.
PreK-12 Instructional Materials revenues were down 1.5% for December 2020, at $69.9 million. PreK-12 Instructional Materials revenues were down 19.6% at $2.5 billion on a year-to-date basis.
Professional Books, including business, medical, law, technical and scientific, were down 10.1% during the month, coming in at $66.1 million. The category was up 1.0% for the calendar year, with $618.9 million in revenue.
University Presses were up 2.6% as compared to December of 2019, bringing in $4.7 million in revenue. For calendar 2020 University Presses rose 2.2%, bringing in $49.4 million.”
Posted on: February 28, 2021, 6:53 amCategory: Uncategorized
“Proximity marketing isn’t one single technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies.
NFC – The location of the phone may be determined by near-field communications (NFC) enabled on the phone connecting to an RFID chip on a product or media. NFC is the technology deployed for Apple Pay and other payment technologies but doesn’t have to be limited to payments. Museums and monuments, for instance, can install NFC devices to provide tour information. Retail outlets can deploy NFC on shelves for product information. There’s a ton of marketing opportunity with NFC technology.
Geofencing – As you move with your phone, your cellular connection is managed between towers. Text message marketing systems can utilize your location to push text messages to only those devices that are within a specific region. This is known as SMS Geofencing. It’s not a precise technology, but it can be useful to ensure your message is only sent to the target audience you need at the time you want.
Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon as an Internet access point, act as a Captive portal, offer interactive services, and operate with no Internet connection.
Mobile Browser – Internet-enabled device with coordinates enabled by the user via a mobile browser. Visit a company site on your mobile device while you’re in proximity of a location, and you can geotarget dynamic content to that individual – whether or not they’re on your Wifi.
Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbucks, you’ve witnessed dynamic marketing content that’s pushed directly to the user via a web browser.
Another means of incorporating hyper-localized marketing is utilizing localized, specific QR codes in the signage around your location(s). When a visitor uses their phone to utilize the QR code, you know exactly where they’re located!”
Posted on: February 28, 2021, 6:15 amCategory: Uncategorized
This online event, presented by the Library and Archives Canada Foundation, and Library and Archives Canada, with the generous support of our Founding Sponsor, Air Canada, will be held on Wednesday, April 21, 2021, at 7 p.m. (Eastern Time) on Library and Archives Canada’s English YouTube and French YouTube channels.
The Library and Archives Canada Scholar Awards were created to recognize remarkable Canadians who have made an outstanding contribution to the creation and promotion of our country’s culture, literary heritage and historical knowledge. The following recipients are being honoured:
Margaret Atwood, poet, novelist, literary critic and essayist Roch Carrier, novelist and author Charlotte Gray, historian, author and biographer Serge Joyal, former senator, art collector and philanthropist Terry O’Reilly, broadcast producer and radio personality
We, along with our distinguished Librarian and Archivist of Canada, Leslie Weir, sincerely hope that you will be among the friends who will be joining us virtually on April 21. Please feel free to share this invitation.
La cérémonie est présentée conjointement par Bibliothèque et Archives Canada et la Fondation de Bibliothèque et Archives Canada, avec le généreux soutien de notre commanditaire fondateur, Air Canada. Elle se tiendra en ligne lemercredi 21 avril 2021, à 19 h (heure de l’Est), sur les chaînes YouTube en français et en anglais de Bibliothèque et Archives Canada.
Les prix Bibliothèque et Archives Canada récompensent des Canadiens remarquables qui ont contribué de façon exceptionnelle à la création et à la promotion du patrimoine culturel, littéraire et historique de notre pays.
Les lauréats de 2020 sont : Margaret Atwood, poète, romancière, critique littéraire et essayiste
Roch Carrier, romancier et auteur
Charlotte Gray, historienne, auteure et biographe
Serge Joyal, ancien sénateur, collectionneur d’art et philanthrope
Terry O’Reilly, producteur radio et personnalité publiqueÀ l’instar de madame Leslie Weir, bibliothécaire et archiviste du Canada, nous espérons sincèrement vous compter parmi nous le 21 avril. N’hésitez pas à faire circuler cette invitation.
Jacques J. M. Shore
Président, Fondation de Bibliothèque et Archives Canada
Posted on: February 27, 2021, 4:54 pmCategory: Uncategorized
Stanford researchers identify four causes for ‘Zoom fatigue’ and their simple fixes
It’s not just Zoom. Popular video chat platforms have design flaws that exhaust the human mind and body. But there are easy ways to mitigate their effects.
Stephen Abram is a librarian and principal with Lighthouse Consulting Inc., and executive director of the Federation of Ontario Public Libraries. He blogs on library strategies for direction, marketing, technology and user alignment.
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