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And they said it was slowing down – not

“Adoption of high-speed internet at home grew twice as fast in the year prior to March 2006 than in the same time frame from 2004 to 2005. Middle-income Americans accounted for much of the increase, along with African Americans and new internet users coming online with broadband at home. At the end of March 2006, 42% of Americans had high-speed at home, up from 30% in March 2005, or a 40% increase. And 48 million Americans — mostly those with high-speed at home — have posted content to the internet.”
From the latest Pew Internet and American Life Project report on “Home Broadband Adoption 2006: Home broadband adoption is going mainstream and that means user-generated content is coming from all kinds of internet users.”
It would be difficult to not consider this in your strategic planning efforts. We’re about to see the majority of Americans online with broadband – maybe by the end of this year.

Posted on: May 29, 2006, 8:19 am Category: Uncategorized

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