More data on changing search patterns

Steven Bell points a chain of information about changing search patterns.
Read his posting here.
“Conventional wisdom says that search engines are a fundamentally unfair technology — favoring the most popular sites and helping them to become even more popular. This assumption, captured in the term “Googlearchy,” is now being challenged by researchers at Indiana University who have used real-life data to test it. Their results show that Web-surfing behavior isn’t as influenced by search-engine rankings as was previously thought.”
Read the origial article , Friday, August 18, 2006 Technology Review,
Surprising Search Patterns: A new study questions the common assumption that search engines control the hierarchy of the Internet by By Kate Greene in Technology Review, here.
Stephen