The Annual Beloit List

Well, the Annual Beloit College List is out.
Class of 2010 Beloit College Mindset List
NEW BELOIT COLLEGE MINDSET LIST LOOKS AT ENTERING COLLEGE STUDENTS, GROWING UP WITH NO SOVIET UNION, ONE GERMANY AND BAR CODES
Beloit, Wis. – A rite of autumn is under way with the arrival of first-year students at thousands of colleges and universities for registration. Most 18-year-old students entering the class of 2010 this fall were born in 1988. They grew up with a mouse in one hand and a computer screen as part of their worldview. They learned to surf the internet as they learned to read. While they were still in their cribs, the 20th century started to close as the Berlin Wall came down, the Soviet bloc disintegrated, and frequent traditional wars in Latin America gave way to the uncontrolled terrors of the Middle East.
Each August since 1998, as faculty prepare for the academic year, Beloit College in Wisconsin has released the Beloit College Mindset List. A creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief, it looks at the cultural touchstones that have shaped the lives of today’s first-year students.
According to McBride, this year’s entering students form “a generation that has always been ‘connected’ and is used to things happening in ‘real time,’ like live satellite coverage of revolutions and wars, instant messaging and movies on demand. They expect solutions for every problem, from baldness to diseased organs. To the chagrin of teachers and parents, they’ve developed their own generational means of communication.”
The Beloit College Mindset List is used by educators and clergy and by the military and business in their efforts to connect with the new generation. Beloit creates the list to share with its faculty in anticipation of the first-year seminars and orientation. “It is an important reminder to faculty, some of whom are only a Ph.D. older than their students, that what we call ‘hardening of the references’ can set in quickly,” according to Nief. “It is meant to be thought-provoking and fun, yet accurate. It often provides the base for good opening seminar discussions as faculty and students address the challenges of examining important issues from differing perspectives.”
BELOIT COLLEGE’S MINDSET LIST® FOR THE CLASS OF 2010
Members of the class of 2010, entering college this fall, were mostly born in 1988. For them: Billy Carter, Lucille Ball, Gilda Radner, Billy Martin, Andy Gibb, and Secretariat have always been dead.
1. The Soviet Union has never existed and therefore is about as scary as the student union.
2. They have known only two presidents.
3. For most of their lives, major U.S. airlines have been bankrupt.
4. Manuel Noriega has always been in jail in the U.S.
5. They have grown up getting lost in “big boxes.”
6. There has always been only one Germany.
7. They have never heard anyone actually “ring it up” on a cash register.
8. They are wireless, yet always connected.
9. A stained blue dress is as famous to their generation as a third-rate burglary was to their parents’.
10. Thanks to pervasive headphones in the back seat, parents have always been able to speak freely in the front.
11. A coffee has always taken longer to make than a milkshake.
12. Smoking has never been permitted on U.S. airlines.
13. Faux fur has always been a necessary element of style.
14. The Moral Majority has never needed an organization.
15. They have never had to distinguish between the St. Louis Cardinals baseball and football teams.
16. DNA fingerprinting has always been admissible evidence in court.
17. They grew up pushing their own miniature shopping carts in the supermarket.
18. They grew up with and have outgrown faxing as a means of communication.
19. “Google” has always been a verb.
20. Text messaging is their email.
21. Milli Vanilli has never had anything to say.
22. Mr. Rogers, not Walter Cronkite, has always been the most trusted man in America.
23. Bar codes have always been on everything, from library cards and snail mail to retail items.
24. Madden has always been a game, not a Superbowl-winning coach.
25. Phantom of the Opera has always been on Broadway.
26. “Boogers” candy has always been a favorite for grossing out parents.
27. There has never been a “skyhook” in the NBA.
28. Carbon copies are oddities found in their grandparents’ attics.
29. Computerized player pianos have always been tinkling in the lobby.
30. Non-denominational mega-churches have always been the fastest growing religious organizations in the U.S.
31. They grew up in mini-vans.
32. Reality shows have always been on television.
33. They have no idea why we needed to ask “…can we all get along?”
34. They have always known that “In the criminal justice system the people have been represented by two separate yet equally important groups.”
35. Young women’s fashions have never been concerned with where the waist is.
36. They have rarely mailed anything using a stamp.
37. Brides have always worn white for a first, second, or third wedding.
38. Being techno-savvy has always been inversely proportional to age.
39. “So” as in “Sooooo New York,” has always been a drawn-out adjective modifying a proper noun, which in turn modifies something else
40. Affluent troubled teens in Southern California have always been the subjects of television series.
41. They have always been able to watch wars and revolutions live on television.
42. Ken Burns has always been producing very long documentaries on PBS.
43. They are not aware that “flock of seagulls hair” has nothing to do with birds flying into it.
44. Retin-A has always made America look less wrinkled.
45. Green tea has always been marketed for health purposes.
46. Public school officials have always had the right to censor school newspapers.
47. Small white holiday lights have always been in style.
48. Most of them never had the chance to eat bad airline food.
49. They have always been searching for “Waldo.”
50. The really rich have regularly expressed exuberance with outlandish birthday parties.
51. Michael Moore has always been showing up uninvited.
52. They never played the game of state license plates in the car.
53. They have always preferred going out in groups as opposed to dating.
54. There have always been live organ donors.
55. They have always had access to their own credit cards.
56. They have never put their money in a “Savings & Loan.”
57. Sara Lee has always made underwear.
58. Bad behavior has always been getting captured on amateur videos.
59. Disneyland has always been in Europe and Asia.
60. They never saw Bernard Shaw on CNN.
61. Beach volleyball has always been a recognized sport.
62. Acura, Lexus, and Infiniti have always been luxury cars of choice.
63. Television stations have never concluded the broadcast day with the national anthem.
64. LoJack transmitters have always been finding lost cars.
65. Diane Sawyer has always been live in Prime Time.
66. Dolphin-free canned tuna has always been on sale.
67. Disposable contact lenses have always been available.
68. “Outing” has always been a threat.
69. Oh, The Places You’ll Go by Dr. Seuss has always been the perfect graduation gift.
70. They have always “dissed” what they don’t like.
71. The U.S. has always been studying global warming to confirm its existence.
72. Richard M. Daley has always been the Mayor of Chicago.
73. They grew up with virtual pets to feed, water, and play games with, lest they die.
74. Ringo Starr has always been clean and sober.
75. Professional athletes have always competed in the Olympics.
© 2006 Beloit College, Beloit, Wisconsin
I’m not sure agree with them all this year. Some things like German reunification happened when these freshmen were teens, but the list’s always good for a discussion.
Stephen