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Streaming on Your Website

This posting from Mark Spivey at OnlineAmazing is very interesting. It’s called: “11 practical reasons why streaming video should be considered as a vital marketing tool to add to your website.”
1. Limited Screen Space.
2. Computer Screen Readability
3. Scanning habits of visitors.
4.Retention.
5. Consistency of Message Delivery.
6.The Phenomenon of Multitasking.
7. Branding – Creating a Personality.
8. Cost Effectiveness and ease of use.
9 Trust and association.
10. It’s a well known medium that is still unique enough to attract attention.
11 And finally… You can effectively demonstrate your product.
So, read the post.
Waiting, waiting…
OK, so, does this apply to libraries?
Have you put a YouTube or producer driven trailer for any of your DVD collection on your website?
Are you using any streaming on your library MySpace page?
How about the enhanced Syndetics feed from SirsiDynix, and using streaming author video interviews to enhance your book clubs? Ohhhhh, imagine One City, One Book promotion now.
How about streaming video of happy kids at teddy bear night, or pajama night, or sleepover night, or Moms and tots, or story hour… Saying the kids had a great time and showinng the kids having a great time . . . no competition.
Gaming nights, rock the shelves nights… everyone can see the fun, and insert the video of smailing, rockin’ kids holding up their library cards, books, and DVD’s.
Why, even seeing happy users (cUStomERS) borrowing books can be engaging. Lordy, you can capture this on a phone!
We otten wish we have loads of public service announcements (PSA’s) on TV to promote our libraries. Why not just make our own and put them on YouTube, MySpace et al and our own sites. That’s where our sweet spot of users are anyway.
Anyone thinking how a local oral history project capturing seniors stories would play here. Wow, posterity.
Be creative. Be ironic. Be cool, sick, whatever…Have fun with it!
Stephen

Posted on: September 18, 2006, 4:32 pm Category: Uncategorized

2 Responses

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  1. kelly dalton said

    Just wanted to let you know I saw your talk today and you are a rock star! Seriously, I enjoyed it very much and it made my brain all fizzy with new ideas–sadly, I had to leave halfway through to go to work (yes, I was one of the token public-library-workers!) but then at least I got to lob ideas wildly at our young-adult librarian, who then scurried off to read your blog. Thanks for coming, and giving such an enjoyable and informative presentation! And happy Talk-Like-A-Pirate Day, arrrrr.

  2. “otten”?! Are you sure you’re not from South Central Pennsylvania?! When you were stuck in Harrisburg for 24 extra hours, you likely fit in much better than you realized!
    Seriously, though, I am finding video to be increasingly important and useful, now that our bandwidth and desktop computers can handle it. If a picture is worth a thousand words, a video is priceless. And if you can place your library’s video in YouTube (as well as on your web site), you have instantly increased the number of people who will see it. Ohio University has placed a Second Life video in YouTube that promotes its SL presence. I showed it during a talk on Thursday — it showed what I was talking about (and quite effectively). [I did do a live demo too.]