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Connecting to NextGens

We had Don Tapscott as one of our keynoters at the SLA Conference in Toronto a few years ago. His consulting firm has some data on what Next Gen’s want as reported by YPulse.
Here’s part of their summary with my comments:
They want the internet
– In the U.S., 77 percent of Net Geners said they could live without TV. Only 23 percent said they could live without the Internet.
Are we positioning libraries weel wnough as centers for the Internet? Not just access to PC’s but the peripherals too – printers (color too?)?, unfiltered access?, disability compliance?, expert help? training?
It’s not all about money
– While 34 percent of U.S. Net Geners said they would like to “make lots of money,” 66 percent said they want to “pursue your passions.”
Are we building our collections to reflect the passions of the new generation? Beyond the usual and important print? Graphic novels? gaming? Realia? Art? Creation of music? Self-publishing? Do we know what they are passionate about? Is stamp collecting still the number one hobby?? (grin)
The N Gen will job hop, some
– 72 percent of U.S. Net Geners said they would work for one or two companies, while 28 percent said they would work for a variety of companies.
This might imply that career collections and links and job finding tools and training might be ready for some re-thinking.
They want to be smarter
– 69 percent said they would rather be smarter than better looking.
This is great news! Can we use this psychographic in marketing our collections and services? They’re not too shallow.
They are content creators
– 64 percent of U.S. Net Geners regularly add or change things online…this percentage shot up to 95 percent of Indian Net Geners and 94 percent of Chinese.
Are we collecting our community’s creations? Do we know what MP3’s are out there? Are we collecting local poetry and novels? Do we encourage self published works in our collections?
They demand integrity
– 70 percent of females and 80 percent of males (across all countries surveyed) said “If a company makes untrue promises in their advertising, I’ll tell my friends not to buy their products.”
Are we exploiting our authority, quality and trusted brand?
They want to help make your products better
– 60 percent want a two-way relationship with the brands they select, helping with product and service development and improvement
Are we using this demand to our advantage? Do we use our teen committees, genealogists, seniors groups, mom’s, etc. well. Are we getting the most out of their ideas and input and conversations?
Anyway, it made me think, a little.

Posted on: July 20, 2007, 5:02 pm Category: Uncategorized

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