Library Newsletters

There are lots of new ways to communicate with our users. Most libraries have added their user’s e-mail addresses (permission-based marketing!) to their library card records. Most colleges and universities already have access to their students’ e-mail addresses (and many license this access to Google and other marketers.) I know a few libraries collect clients’/users’ IM and texting addresses too.
Then again there nothing like the old newsletter. Most have been updated to PDF and web-based formats in addition to the usual print versions. Distribution can be a challenge in our world. We put so much passion and heart into our work and then we try so hard to get the word out to those who need to know.
Anyway, if you haven’t updated your newsletter distribution strategies already, here’s a link to a posting with more than 30 email newsletter services which enable you to create and send professional newsletters to your target audience.
Stephen