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YouTube for Nonprofits

Most libraries are non-profit. They do however still need some cash, somehow.
Many libraries have been posting amazing videos to YouTube. I am in awe of the creativity our colleagues demonstrate.
Google launched its nonprofit program this week. I especially like YouTube for Nonprofits. It was a launch partnership with the Clinton Global Initiative. There are 13 other participants including the American Cancer Society (I love their Second Life presence!), Friends of the Earth, March of Dimes (another Second Lifer) and YouthNoise.
Basically it offers features to more easily connect with your members, registrants, enrollees, users, cardholders, etc. With it you can more easily create dedicated YouTube channels, and optionally adopt Google Checkout for Nonprofits, integrate it directly into your website and solicit donations safely, securely for free (at least through 2008). It promises to simplify the process of managing the donor and communication relationship.
Maybe you’ve already got a PSA (public service announcement) for your local PBS or NPR affiliate. It might be worth while to experiment with this tool.
Check it out here.

Posted on: September 28, 2007, 10:21 am Category: Uncategorized

One Response

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  1. academic libraries in the united states are usually nonprofits. public libraries are government agencies. if youtube and google are interested in 501c3 status, public libraries are out of luck.
    for this purpose, friends of the library and library foundations are set up to receive donations.
    There are many ways to be a not-for-profit in the US. Public Libraries and others have several ways to solicit and collect donations. This generalized comment should be checked for any applicability to your institution. Google isn’t limiting this tool based on your tax status nor are you required to solicit donations. YMMV