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American Reading Habits

Random House is sharing a new May 2008 report by Zogby International.
The Reading and Book Buying Habits of Americans
“Zogby International was commissioned by Random House to conduct an online survey of 8218 adults. A sampling of Zogby International’s online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added for region, party, age, race, religion, and gender to more accurately reflect the population. The margin of error is +/- 1.1 percentage points. Margins of error are higher in sub-groups.This report asks 8,218 adults 47 questions about their reading and book buying habits.”
Here are some of the questions and charts:
Where we buy books
Ease of Search Online and Online Ratings
Choosing Books
Borrowing / Lending
Bookstore Habits
I like the demographics which include whether or not you have a passport, and what your political affiliation is. They differentiate investors from frequent Wall-Mart shoppers. And I can’t even imagine the difference between people who identify as residents of the Planet Earth and their hometown! Just interesting. I wonder if libraries would dare to dream to ask this sort of demographic question?
There are 47 Questions.
It’s only 13 pages long (PDF) but packed full of interesting stuff.

Posted on: May 30, 2008, 10:40 am Category: Uncategorized

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