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New Study Finds Correlation Between Social Media and Financial Success

From ReadWriteWeb
New Study Finds Correlation Between Social Media and Financial Success
Written by Sarah Perez / July 20, 2009
“A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it’s difficult to prove for certain that the companies’ involvement in social media has led to their increased revenues, the implication behind the new data is that it has.”
(More links and content in the post)
I know that this study is about private sector success as measured by revenue, but there’s a lot to learn here for not-for-profit libraries too. How do we measure our success? Sometimes it’s eyeballs, sometimes it’s traffc, sometimes it’s circulation, and more.
I’d love to see a study if thse most successful libraries are more involved in social media than others? I wonder if there’s a correlation?

Posted on: July 30, 2009, 1:56 pm Category: Uncategorized

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