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Facebook getting more diverse

Facebook releases first-ever demographic look at users
by Mike Swift
“Illustrating the growing diversity of online users as the Internet matures, a study by Facebook researchers found that about 11 percent of the social network’s approximately 100 million U.S. members were African-American, about 9 percent were Latino and 6 percent were Asian, according to a blog Facebook posted Wednesday evening — a much higher share for blacks and Latinos than four years ago.”
“The hoard of demographic data owned by Facebook — age, gender, education and now race and ethnicity of perhaps a third of the U.S. population, along with a list of their closest friends — is a huge potential bounty for advertisers. But Facebook said this study was not done for business purposes, but to get a sense of how closely the social network mirrors America.”
It’s getting interesting from a sociological point of view. More insights and comment beyond the link.

Posted on: December 17, 2009, 10:31 am Category: Uncategorized

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