Skip to content

Kaiser Foundation M2 Study

Here’s a perfect study to read and hold a brown bag in your library.

Generation M2: Media in the Lives of 8- to 18-Year-Olds, released by the Kaiser Family Foundation
(Released Jan. 20, 2010)

Generation M2: Media in the Lives of 8- to 18-Year-Olds

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people’s media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.”

News Release

Full Report (Free 85 page PDF)
(This report updates previous studies that are also available.)

You might want to read Meredith’s commentary at YPulse here.

There is a lot of meat for debate here. Young peoples’ behaviours have always been seen as something to control rather than nurture in our institutions (think about the panicsover videogames, comics, graphic novels, novels, etc.). Can we change that? Should we change that?


Posted on: January 22, 2010, 11:27 pm Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.