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So Who Is Reading Those Ebooks?

The PLA Blog did a short report on a major study from the BEA (BookExpo America) conference.

They reported on the results of a consumer attitudes towards ebooks study sponsored by the Book Industry Study Group (BISG) and R.R. Bowker. This study is evergreen and keeps tabs on a highly changing market that is just as interesting to booksellers and librarians alike.

“Here’s a quick look at some of the data discussed:

eBook sales went from 1.5% of all book sales in first quarter of 2009 to 5% in first quarter of 2010, with 33% of eBook buyers entering the market in the last three months.

25% of eBook consumers said that they mostly purchase eBooks and buy less print books than before; 15% said that they exclusively buy eBooks and no longer buy print and 9% said they only buy eBooks and will not buy a book if it is not available electronically.

The number one driver for why people purchase ebooks is affordability.

Men purchase slightly more ebooks than women. Women buy more print books. Also, the average salary of 75% of respondents is more than $35,000. A new digital divide?

How are consumers downloading ebooks? The computer is the most popular eBook reading device followed by the Kindle, the iPhone, Sony’s reader, mobile phones, the Nook and last, the iPad. (The iPad was only out for 3 weeks when these numbers were calculated.)

These survey results and even more data are online, check it out here.”
[Note the BISG site appears to be down for me. I’ll keep trying the link.]

E-book Sales Statistics from BISG Survey

Understanding the Ebook Consumer: The Results of the BISG Consumer Survey


Posted on: June 1, 2010, 8:08 am Category: Uncategorized

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  1. I was at the beach in NC the first weekend of May. On either side of me I had women reading ebooks- one on an Ipad and the other on a Sony Ereader. It was pretty impressive to see, and obviously they work well as they seemed content to read out in the glaring sun with no visibility problems.