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Video Trends

DVD and videos are one of the key collection strategies in most public libraries. This most recent Pew study on trends in vidoe online gives us some clues about where this format may be heading – especialy with respect to DVD and emerging streaming media.

Pew Internet just issued a new report, “The State of Online Video”.

“The report is based on a national telephone survey of adult internet users. Continuing a strong trend, we found an increase over the past two years in both the number of adults who watch video online, as well as the number of adults who upload video to the internet.

Comedy video is now the most popular type of online video, supplanting news video which topped the list in 2007. Viewership for several other types of online video has grown significantly over the past two years, most notably educational video, TV shows and movies, and political video.

Despite an increase in video-sharing, the survey reveals that many adults have mixed feelings about how broadly they want to share their own creations, who they think is watching, how they think their video might be used, and how careful they feel they need to be about what they post. So while video-sharing is clearly trending upward, we find that many adults are ambivalent about posting video online.”

“Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

• Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey
• Educational videos, rising in viewership from 22% to 38% of adult internet users
• Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users
• Political videos, rising in viewership from 15% to 30% of adult internet users

On the other side of the camera, video creation has now become a notable feature of online life. One in seven adult internet users (14%) have uploaded a video to the internet, almost double the 8% who were uploading video in 2007. Home video is far and away the most popular content posted online, shared by 62% of video uploaders. And uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

Yet, while video-sharing is growing in popularity, adult internet users have mixed feelings about how broadly they want to share their own creations. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video-sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.”


Posted on: June 22, 2010, 1:13 pm Category: Uncategorized

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