Who Uses Social Networks And How?

This is just a great set of 38 slides from Edison Research’s just released “report on social network usage, based on polling data from phone calls to a representative sample of 1,753 Americans. The study compares the behavior and demographics of frequent users of social networks to those of the population at large.”

“Though social networking is rapidly becoming more common throughout the wider population, it is still most popular among the young; students are especially overrepresented. Women are bigger users than men. The biggest social networkers are, unsurprisingly, more likely to be big Internet users and early-adopters of new gadgets. But they still think the mobile phone is the technology that has had the biggest impact on their lives. In a somewhat off-topic result, Pandora is absolutely slaughtering the competition in online audio brand recognition.”

A Comprehensive Look At Who Uses Social Networks And How

Read more: http://www.businessinsider.com/a-comprehensive-look-at-who-uses-social-networks-and-how-2010-6#-9#ixzz0rcMmRnLc

Stephen