A thought piece series that’s worth reading and discussing:
Six Rules Textbook Publishers Should Follow for Strategic Planning in a Digital World
1. Expand your notion of content curation
2. Disaggregate your content
3. Embrace media
4. Move aggressively into self-publishing
5. Focus increasingly on mobile
6. Develop new business models and innovate
The Transformation of Textbook Publishing in the Digital Age — New Product Models
■ The Disaggregation of Content
■ A Focus on Lifelong Learning
■ Embracing Self-Publishing
■ Partner with Open Content
■ Content Libraries
■ Subscription Products
■ Self-Publishing
■ Apps
■ Courses
The Transformation of Textbook Publishing in the Digital Age — A Formula for Product Profitability
The Transformation of Textbook Publishing in the Digital Age — Specific Product Opportunities
I can’t agree with all of these ideas but it’s a nice summary of the challenges facing the educational publishing world.
Stephen
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