You might have seen ths already but I love it and I’ll post it so I can find it again.
You’ll want to pay attention to what causes links to appear in the search results.
You might also pay particular attention to the importance of ad serving in the model below.
Learn How Google Works: in Gory Detail
Infographic by PPC Blog
And this is just the search part of the business.
Cool, eh?
Stephen
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