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Will the majority of folks not miss print?

It’s always interesting to see how the NYT puts a spin on the print/digital reseach and debate:

July 27, 2010, 4:43 pm
Readers Are Abandoning Print, Yet Don’t Trust the Web

“Where are people going to find news and information they trust, in a world with a dwindling number of print publications and an ever-expanding number of online publications?

Readers have not yet figured out the answer to that, according to a recent report released by the Center for the Digital Future at the Annenberg School for Communication and Journalism at the University of Southern California.

Almost a quarter of Internet users who also read newspapers would miss the print edition of their newspapers if they disappeared, according to the study, and 18 percent have stopped subscribing to a newspaper or magazine because they can read the same material online. More than three-quarters ranked the Internet as an important source of information, yet just over half said newspapers were important.”

Read the full piece after the link.

You can read the highlghts of the report (18 page PDF) here: The Digital Future Project 2010 report

And then consider that the other spin is that 75% of Internet users (remember that is the majority of consumers) would NOT miss the print edition! Also, I read once that the average newspaper print reader was now 56 and it was increasing one year every year.

I’m just sayin’.



Posted on: July 30, 2010, 12:15 pm Category: Uncategorized

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