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Who listens to audiobooks?

Overdrive conducted a study of public library users of audiobooks, surveying 10 of their highest traffic websites, with more than 5,000 responses from patrons around urban and rural America.

Survey results give insights about your patrons
July 29, 2010 08:50 by Shannon Lichty

The results showed the following about audiobook listeners:

1. 74% of users are female, between the ages of 30-59.
2. Nearly 70% have a college and/or postgraduate degree.
3. 60% learned about the download service from the library’s website (if our past blog posts and training sessions weren’t enough to get you to promote on your website, hopefully this is!)
4. 87% listen to audiobooks on an MP3 player, 44% of which are iPod users.
5. 33% of users own an eBook reader (e.g., Sony Reader, Barnes & Noble nook)
6. For those who don’t own an eBook reader, 90% stated that compatibility of eBooks from the library is an important factor.

Books are sure coming in a variety of formats now!

Stephen

Posted on: August 3, 2010, 8:10 am Category: Uncategorized

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