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eBooks Head Younger

So far, eBooks have been most successful with an older demographic. There are a few good reasons for this: the eReaders are expensive, you need a credit card to buy eBooks, and Boomers love being able to change the text size to make reading more comfortable. Well, that’s changing quickly. This recent NYT article shows some of the changes:

E-Readers Catch Younger Eyes and Go in Backpacks

“At HarperCollins, for example, e-books made up 25 percent of all young-adult sales in January, up from about 6 percent a year before — a boom in sales that quickly got the attention of publishers there.

“Adult fiction is hot, hot, hot, in e-books,” said Susan Katz, the president and publisher of HarperCollins Children’s Books. “And now it seems that teen fiction is getting to be hot, hot, hot.””

Then again, “seniors are using e-readers to access library books in Canada at a growth rate of 162 percent over last year.”

These groth factors are large becuase the numbers, while growing quickly, are still small. When these trends hit the early majority adoption phase, then the percentage growth slows but the nubers are bigger.


Posted on: March 2, 2011, 10:19 am Category: Uncategorized

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