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The Business of Facebook

Here are some recent Facebok stats that paint a picture:

The Business of Facebook
Fast Company April 2011

“Facebook has 610,736,920 MEMBER PROFILES. That’s one for every ELEVEN people on the planet.

Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.

EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.

65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.

Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.

Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)

Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.

Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.

AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).

Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).

A version of this article appears in the April 2011 issue of Fast Company.”

I wonder if anyone has ever done a sampling to find our what percentage of libraries have Facebook pages, what percentage of librarians do so, and for that matter, Twitter too. It seems hard to ignore that there are an enormous number of users there.

I did a focus group in Texas recently and virtually every kid over 14 had friended a librarian and a teacher on Facebook. (And frankly most lauded those folks as great people.)


Posted on: April 21, 2011, 8:19 am Category: Uncategorized

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