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Google Survey on iPad Use

Google Survey Reveals How We Use Our iPads

Google has released results of a survey (10 page PDF) on user behavior with regard to tablet computers, the vast majority of which are iPads. Responses indicate that tablet ownership significantly changes our media consumption habits and computer use.

“The most notable findings of the survey of more than 1,400 respondents include:

• 43% of respondents spend more time with their tablet than with their desktop/laptop
• One in three respondents spend more time with their tablet than they do watching TV.
• While some people in other fora have reported growing bored with their tablets, less than 4% of respondents to this survey said they used their tablets on average 15 minutes per day or less.
• 68% said they used them for one hour or more per day, 38% for two or more hours.”


Posted on: April 26, 2011, 7:17 am Category: Uncategorized

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