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5 Ways to Fail at Facebook Marketing

There are some core lessons for libraries here – and indeed some general marketing wisdom.

5 Ways to Fail at Facebook Marketing

1. Don’t understand your audience
2. Don’t use your imagination
3. Don’t keep up with your marketing efforts
4. Don’t build relationships with fans
5. Don’t hire social media experts

Detail are available if you follow the link to All Facebook.

My primary rule for marketing? * Don’t be boring! *

Stephen

Posted on: September 20, 2011, 8:04 am Category: Uncategorized

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