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Google Adwords

I recall an older study that found that many regular end users can’t differentiate between Google search list results and paid or sponsored advertising links.  Some think sponsored mean ‘better’ or ‘recommended’. I find very very few friends who are aware of the issue of content spam. Many proudly declare how they check their prescriptions and buy cars through good online research.

Therefore I think it’s incumbent on search, research,  and information literacy trainers to know how adwords work.  Here’s a simple overview.

Infographic: How Do Google AdWords Work?




Posted on: November 23, 2011, 7:21 am Category: Uncategorized

4 Responses

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  1. Jay Velgos said

    I agree that librarians and literacy trainers should be familiar with how Google Adwords function… but I disagree that this infographic is a “simple overview.”

  2. Jay: LOL

  3. Stephen, can you source the statistic that some people don’t know that the sponsored links are advertising?

  4. Duncan: I recall it being in some Pew stuff a few years ago. I find most librarians aren’t aware of the extent of content spam and geo-results so I believe that end users aren’t any better. When I get off the road closer to Christmas I’ll try to find the study.