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Why QR Codes Won’t Last

An interesting post:

Why QR Codes Won’t Last

“Consider a recent study by comScore, which states that only 14 million American mobile device users have have interacted with a QR code. In essence, less than 5% of the American public has scanned a QR code.  So where’s the disconnect?

Inadequate technology, lack of education and a perceived dearth of value from QR codes are just three of the reasons mobile barcodes are not clicking with Americans. But it goes deeper than that.”

In short:

QR Codes have security risks

He suggets they will be replaced by MVS (new to me) which is ‘mobile visual search’.

No mention of NFC (Near Field Communication) another cpompetitor for the QR Code space.

This is fun to watch.  The good news is that most of what you learn playing with QR Codes applies to the other new pretenders to the throne.



Posted on: May 25, 2012, 7:12 am Category: Uncategorized

One Response

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  1. I agree with Boracas’ argument for MVS. There is a disconnection between qr codes and the natural visual “language” of the object. However, the problem is that many times qr codes are linked to a very discrete piece of information. The producer can then control the information process. If you only use the object, I don’t see how this could be possible. However, if specific object forms or graphics were created, one could still control the information process. This opens up some very interesting avenues. For example, a library could create an object that is linked to one of their programs (e.g. a small anime figurine keychain for teen programs, a flyer that incorporates a unique graphic to promote anything the library can dream of). Objects could also be wrapped with a specific graphic to invoke a particular action on a smart device. The other issue with MVS is who will manage the collection and processing of data. Will servers be centralized within one or a few companies, or will they be fragmented across a multitude? Google is already providing content based information retrieval (CBIR) within image search. Pairing that with paid search engine optimization and the hypothetical organizations that produce unique objects and/or graphics could be lucrative.