Apparently Millennials like QR codes with % of them using them. It’s a leap from discounts to library use but it’s a start. Libraries do have useful and ‘free’ stuff.
It Turns Out That There IS A Demographic That Likes QR Codes
Read more: http://www.businessinsider.com/it-turns-out-that-there-is-a-demographic-that-likes-qr-codes-2012-6#ixzz1xrusG6rZ
“Based on Teen Vogue data:
- 78 percent want coupons or discount offers
- 74 percent want prize giveaways
- 66 percent want access to beauty how-tos
- 61 percent want fashion look-books
- 59 percent want access to fashion DIYs
According to Scanbuy, which creates QR codes for brands, 13 million scans were processed in 2012 Q1, and a ScanLife study says that 86 percent of marketers will use QR codes in 2012.”
Stephen
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