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The 10-Step Road Map To Promoting Webinars

Does your library do webinars for cardholders and students?  Here’s the promotion guide:

“When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects.

But creating webinars is just one part of the equation. Promoting them is equally important too to maximize so here is a comprehensive 10-step roadmap for you to effectively promote your webinars.”

1. Define Proper and Measurable Objectives

2. Set Realistic Expectations

3. Estimate Audience Response

4. Determine and Set Your Cost Per Lead

5. Maximize Your Attendance Rate

6. Conversion Matters

7. Ask For An Expert To Be Guest Speaker

8. Build An Optimized Registration Page

9. Do Split Tests Again & Again, Then Improve

10. Don’t Forget To Remind And Follow-up

More detail after the link.


Posted on: June 30, 2013, 6:39 am Category: Uncategorized

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