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Influencing Skills: Advocacy for Public Libraries Training Series Autumn 2013

In one of my roles as executive director of the Federation of Ontario Public Libraries I am tasked with implementing our startegic plan to advocate for public libraries in Ontario and our communities.  In the past few months I have created a learning series for library management, staff, and trustees to build our capacity to influence public policy and funding.  I am also invovled in doing research and creating communication vehicles to promote the value of public libraries in our province.  For more about what FOPL stands for check out: http://fopl.ca/what-is-fopl/

I am pleased to announce the “Influencing Skills: Advocacy for Public Libraries” training series registration is open!  It’s free for FOPL members and a good price for non-members from anywhere.  I’d welcome anyone to review this series and sign up for any or all of the sessions.  Our goal is to make every who loves libraries to be a better advocate and communicator or our value and return on investment.

FOPL is excited to announce that registration is open for members and non-members for our series of webinars and teleconferences to build our sector’s capacity for influence and advocating for the value of public libraries.
Website link: http://fopl.ca/news/fopl-member-training-series-influencing-skills-advocacy-for-public-libraries/

REGISTRATION IS REQUIRED (click here to register)
Influencing Skills: Advocacy for Public Libraries
Free FOPL Member Training Series

Let’s be prepared!  Over the next year we will have a great opportunity to communicate the value of public libraries in our communities and province.  The 2014 provincial and municipal elections in Ontario will be held on October 27, 2014.  Voters in our province will elect MPPs’, mayors, councillors, school board trustees and all other elected officials in Ontario. This creates a great opportunity to focus our attention on positioning the impact and value of public libraries in Ontario.

  • Is your whole library team – staff, management and trustees – empowered with the best training and strategies to positively influence the position of public libraries in the public forum?
  • Do you have all of the tools, talking points, research and information you need to communicate with power and influence?
  • Do you have a plan?  Polished strategies?  Great relationships and networks?

The Federation of Ontario Public Libraries has developed a 4 month training program for public library management, staff, and trustees to build our library community’s skills and muscle to speak and influence effectively about the wonderful role we play in Ontario’s culture, economy and society.  This will be:

  • A series of webinars and teleconferences with respected leaders in our profession
  • Based on the voice of experience and best practices
  • Underpinned by recent, solid Canadian and U.S. research on advocacy and political influencing of funding and perceptions of the value of public libraries.
  • Respectful of your valuable time – every session is a manageable time commitment for you and your colleagues at just 60 minutes each
  • Builds your team’s skills over time.  We will use webinar and teleconference technology so everyone can participate at as many sites as possible with no big travel commitment.
  • Some sessions will include pre-reading or post-session optional exercises.
Program
Influencing Skills: Advocacy for Public Libraries
Syllabus

All sessions in this learning series are scheduled to take place from noon to 1 pm (EST). All sessions are site based and attendees can feel free to project the webinars on screens for staff lunch & learn brown-baggers and to use speakerphones for small group participation. Occasionally there will be optional pre- and post-session exercises to gain the best learning experiences. Webinars will be conducted with WebEx web conferencing software

October 2, 2013: Webinar Factors influencing funding decisions by elected politicians at the state/provincial level: a case study of public libraries in Canada: Part 1

Instructor: Cheryl Stenström, PhD

Understand key concepts in the advocacy process such as influence, persuasion marketing, promotion, lobbying and networking. Learn more about the highlights of the most recent research from Cheryl Stenström from her recent doctoral research where she studied the factors (internal and external) that influenced Canadian politicians and civil servants when making funding decisions about public libraries.  The insights from her survey work show that while many public libraries are facing difficult decisions in the face of uncertain funding futures, the ability of the sector to obtain favourable responses to requests for increases and support may require a less simplistic approach than previously thought. The ability to create meaningful connections with individuals in many communities and across all levels of government should be emphasized as a key factor in influencing funding decisions.

October 10, 2013: Teleconference Real Life: Advocacy Practitioners Sharing Session 1

Speaker: Sam Coghlan (Retired, Stratford Public Library) Learning Objective: Advocacy in Town and County libraries

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities.  Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

October 25, 2013: Webinar Factors influencing funding decisions by elected politicians at the state/provincial level: a case study of public libraries in Canada: Part 2

Instructor: Cheryl Stenström, PhD

Continue to examine applications of influence in a variety of settings, e.g., local, provincial, and national.  How do you identify stakeholders in your local setting?  What are the key strategies you need to know and what is a good framework for action over the longer term? Cheryl Stenström shares her insights and completes this two-part foundation for exploring influencing and advocacy strategies for Ontario public libraries.

November 4, 2013: Teleconference Real Life: Advocacy Practitioners Sharing Session 2

Speaker: Ken Roberts (Retired, Hamilton Public Library)

Learning Objective: Advocacy in Urban Libraries

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities.  Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

November 21, 2013: Webinar The Top 6 Best Practices for Advocates in Any Setting

Instructor: Professor Wendy Newman, MLS, University of Toronto iSchool

Simply one of the best library advocates around! Wendy Newman shares her insights on the top strategies, applying best practices, and directing your passion for public libraries successfully.

November 27, 2013: Teleconference Real Life: Advocacy Practitioners Sharing Session 3

Panel: Stephen Abram, host, TBA Learning Objective: Advocacy in Small, Rural and Remote Libraries

These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

December 12, 2013: Webinar Networking for Positive Influence and Positioning

Instructor: Ken Haycock, MLS, MBA, PhD, University of Southern California

Training in positive networking techniques and theories with global expert and thought leader Dr. Ken Haycock.

Dec. 17, 2013: Teleconference Real Life: Advocacy Practitioners Sharing Session 4

Panel: Stephen Abram, Host TBA

Learning Objective: Advocacy Roles for Trustees
These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

January 15, 2014: Teleconference Real Life: Advocacy Practitioners Sharing Session 5

Panel: Stephen Abram, Host TBA

Learning Objective: Advocacy panel: Sharing stories and talking points
These teleconferences are moderated discussions of the experiences of talented library leaders and practitioners to successfully advocate for their libraries in their communities. Hear their war stories and strategies as well as their tips and tricks. Attend one, attend them all. The teleconference format will allow for greater accessibility for all Ontario libraries.

January 28, 2014: OLA Super Conference Workshop Pulling the Strands Together and Taking our Act on the Road!

A capstone activity that pulls it all together in a half-day workshop

Workshop Leaders: Stephen Abram and Cheryl Stenström

Communicating with power and polish is our goal.  FOPL develops communication strategies and talking points to prove the positive value and role of libraries in Ontario. This session will highlight these tools and lay the groundwork to move forward with passion and energy in 2014.

Fees

All staff and trustees/board members of FOPL members can attend every session at no charge, but must register beforehand. While much can be gained by attending any session, we do recommend that registrants try their best to attend all the webinars to gain the full experience and knowledge.

If you aren’t a FOPL member we would welcome you as a member.  Call 416-395-0746 or check out http://www.fopl.ca
We also welcome non-FOPL members from across Canada and the United States. The following fee schedule applies:

Note: all fees are site fees (that allows for an unlimited number of individual staff per site sign-on)

Full Series Site Licence (4 webinars, 5 teleconferences, Super Conference Capstone Workshop): $249.00
Individual Sessions (Single webinar or teleconference): $50.00 each
Session Bundle (3 or more webinars, or 3 or more teleconferences): $125.00
Super Conference Capstone Workshop: $150.00
* 13% HST not included.

What Is FOPL?

Simply put: Ontario’s Public Libraries.  Now more than ever before, public libraries play a critical role in the social, educational, cultural and economic success of the communities in our province. Public Libraries are an essential investment in the future of our communities and are essential drivers of success in school preparedness, reading readiness, economic and employment success, and social equity. As the development of the knowledge economy progresses, public libraries are a vital link for every resident and every community to ensure success of all Ontarians, regardless of location or background.
The Federation of Ontario Public Libraries represents Ontario’s over 400 public library systems exceeding 1,000 branches in virtually every Ontario community. Over 5 million Ontario residents make hundreds of millions of visits to the library, in person and virtually, every year.  Libraries are trusted, accessible community hubs providing freely accessible professional service, technology, programs, and resources to a more diverse range of residents than any other cultural institution.  Ontarians have voted with their library cards and passionate support for public libraries continues to grow in the digital age.
Top learn more about the Federation of Ontario Public Libraries visit fopl.ca.

For more about what FOPL stands for check out:

http://fopl.ca/what-is-fopl/

Stephen

Posted on: August 20, 2013, 3:37 pm Category: Uncategorized