10 Great Library Marketing Videos
1. The Research Games — Part One: You Learn or Die
2. Library Palooza: Innovative Library Marketing
3. Research Rescue | Episode 1 “Stuck”
4. Effective Library Marketing: Think Out of the Box
5. Marketing Your Library Preview
6. Brand Launch by Richland County Libraray
7. White Plains Public Library: Transforming Lives, Every Day
8. University of Maryland Gangnam Style Parody
9. “My Library” — ARY Campaign
10. Libraries Will Survive
Bonus! The Haunted Library
Check them out.
Stephen
18 Responses
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Continuing the Discussion
@sabram I’m unconvinced… Might be great videos, might be popular with librarians. But great library marketing? 🙂
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@theREALwikiman @sabram do I assume it’s echo chamber material?
@KatefromUK @sabram It’s almost the opposite – a lot of library marketing videos get such a wide audience their original purpose is lost..
@KatefromUK @sabram The aim of any marketing should be to change the behaviour of users and potential users – not sure themed vids do that.
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@KatefromUK @sabram They get a lot of attention whilst the membership of the Library stays much as it was, in size and actions…
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