Now boarding: How airport bookstores are reacting to a changing industry

http://www.deseretnews.com/article/865593116/Now-boarding-How-airport-bookstores-are-reacting-to-a-changing-industry.html

Snippets:

“Airport bookstores are currently facing heavy competition from national chains and e-reader builders, forcing them them to restructure their business models and compete.”

“But the future isn’t all bleak, said Sara Hinckley, spokesperson for the Hudson Group, which owns several airport bookstores throughout the country.  “Bookstores across the country, including Hudson, are doing everything they can to give customers a reason to look beyond price as the only deciding purchase factor: a hand-picked selection, personal service, a pleasant shopping environment, convenience, community support and the most aggressive pricing we can afford,” she said.”

“Airport bookstores account for 10 percent of all physical bookstores in the country, or about 2 percent of the entire industry book sales, including online sales, he said.”

“A 2012 study by digEcor, a digital entertainment solutions company, said reading is the number one activity for flyers on flights from one to eight hours. Briles said trendy books on very topical issues sell the best because most travelers want to stay up on current events.”

Sound like a familiar challenge?

Stephen