Some Seth Godin wisdom:
http://sethgodin.typepad.com/seths_blog/2014/03/two-ways-to-listen.html?
“Two ways to listen
You can listen to what people say, sure.
But you will be far more effective if you listen to what people do.”
In the world of library service, website and product design, I have to say that this is very wise. You learn more by understanding what users (and librarians) do than limiting yourself to just listening to what they say. Hence surveys are just one facet of understanding user behaviours.
Stephen
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