Skip to content

Millennials Are Top Smartphone Users

New Data From Nielsen: Millennials Are Top Smartphone Users

“From Nielsen:

In third-quarter 2016, 12% of smartphone owners said they had recently acquired their handset (within the last three months). Among recent phone acquirers in general, 93% chose to purchase a smartphone, compared with 90% in the third quarter of 2015. Overall smartphone penetration continues to rise rapidly, growing about eight percentage points year-over-year from 80% in third-quarter 2015 to 88% in third-quarter 2016.

When looking at smartphone owners by age, penetration is highest among Millennials aged 18-24, 98% of whom own smartphones. Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 years at 96%, making smartphones nearly ubiquitous among these generational segments.

Source: Nielsen (Nov. 15, 2016)

Source: Nielsen (Nov. 15, 2016)


While multicultural consumers have the highest smartphone ownership, Asian-Americans take the lead (95%). African-Americans had the second-highest smartphone penetration at 93%, followed by Hispanics with a 90% penetration rate.

Direct to Complete Blog Post (Including Two More Charts and Methodology)


Posted on: December 14, 2016, 6:28 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.