10 marketing predictions for 2017

http://mashable.com/2016/12/21/content-marketing-2017/

1. Facebook and Google will continue to dominate. The rest will shrink

3. Marketers will no longer blindly trust third-party data

4. Personalization will mean more than just using my first name

5. The death of personas will bring journey mapping to life. 

6. Brands will call it quits on the native advertising game

7. Shrinking digital footprints will force marketers to rethink their engagement strategies

8. Marketers will no longer be duped by multi-device consumers, single customer profiles will rise

9. Live data will breathe life into the marketing mix 

10. Agencies will have to adapt to survive

Stephen