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Thinking About Library Logos

Seth Godin is again right on.  The same thinking goes for library logos:

“A flag or a constitution?

A flag is a signal. It’s vivid, abstract and it represents memories and expectations.

A constitution is studied, dissected, challenged, amended, fought over.

That next thing you’re working on as you build your culture, your practice, your brand, which is it?

No sense arguing over the design of your flag. Better to focus on what it stands for instead.”

If our logos have some form of book in them, we need to think – do we have a bigger problem that we need to reinforce that libraries have books? ¬†Shouldn’t we be promoting community programs, people and relationships?


Posted on: March 18, 2018, 6:03 am Category: Uncategorized

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