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25% of a Group Can Change Everyone’s Behavior

25% of a Group Can Change Everyone’s Behavior

The 25% Rule | Coglode

“Executive Summary

  1. New research shows that you can change the behavioral norms of a group by creating a smaller sub-group of 25% within it.
  2. This minority, if committed enough, can create a critical mass that eventually becomes the new norm of the rest of the group.
  3. Minorities less than 25% tended to be unsuccessful at changing behaviour, whereas those over 25% were consistently successful.
  4. Decision-Makers interested in mass behavior change would do well to define a new beneficial belief, cultural norm or expectation and promote a committed group of ‘Change-Makers’ to trigger the behavioral wave.”



Posted on: September 20, 2018, 6:23 am Category: Uncategorized

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