Skip to content

Business Management: What It Is, How To Apply And Benefits

Business Management: What It Is, How To Apply And Benefits


Good business management is paramount for a business to remain competitive in the
market. After all, it is an important tool for the constant improvement of company
processes, for creating a healthy working environment and for achieving a satisfactory
performance.But business management involves several challenges in the manager's daily
life.There are many problems in sight and few hands to solve.There are many decisions
ahead and few certainties on the horizon.The manager is required in a series of skills and
abilities that often do not possess but can develop.So the more tools, techniques, and
models you meet, the better you can play your part.In the next few lines, we gather
important insights and tips for your journey.You will know what is business
management, the benefits of it and how to do to be successful in the daily challenges in a
company.If you want to take control of the organization to a higher level, visit

What is business management?

These strategies involve, mainly, three great resources of the company: people, structure
and finances.Business management follows the logic of constant improvement: you have
to evaluate the business ratios to create strategies that can improve them.Thus, all actions
related to company strategy go into management, including delegating tasks to
employees, structuring processes, sales plan and customer satisfaction, for example.Peter
Drucker , known as the father of modern administration, says is
especially risky because few so-called entrepreneurs know what they are doing. They do
not have the methodology. The methodology, in this case, is the type of business
management that you adopt in your company .

How important is business management?

Improving business management is essential to maintaining an active and healthy
business.The Business Management Guide of the Brazilian Micro and Small Business
Support Service (Sebrae) teaches that in order to understand the importance of
management, one must think of the company as a living being. Just as the human organism consists of systems such as the circulatory, respiratory and digestive systems,which need to function harmoniously, the company also needs to be understood with the
view that a problem tissue can compromise the entire enterprise points out the document.

And this is only possible through business management.Without it, it is virtually
impossible to survive in a competitive marketplace as your company can stand behind the
competition.Imagine touching a business by ignoring data measurement, goal analysis,
action planning, and billing for results.Or lead a team without the proper definition of
positions and tasks, without recording activities, without recognizing performance,
without offering feedback …In the age of human capital, such a company can not even
hold back the best professionals.That is, the importance of business management is total.
What are the benefits of business management?

Business management brings benefits to different aspects of the business: processes,
staff, results and even customer perception .One of the main gains is that management
allows to create well-defined processes in the company from an organized and optimized
production routine.When this occurs, the direct consequence is increased productivity
among the team.Often, the fluidity of company processes, constantly improved through
management strategies, also have a positive impact on the work environment .Enterprise
management allows us to deal with the strengths and weaknesses of the company and
with the threats and opportunities of the market – as well as the SWOT Matrix .The
benefit of this is the permanent evolution of the business and the gain of competitiveness
before the competitors.Finally, this whole process guarantees better deliveries to the
customer, either of a product or of a service, increasing the perception of value that he
has of the company With so many benefits, one statement is certain: business
management can never stay in the background.

How can I apply it to my business?

Check out the four steps to applying business management in your business:

1. Know the reality of your company

For good management, the first step is to get to know the company deeply, making a
complete diagnosis of all its processes.This makes it possible to find the points that need improvement and, therefore, should be priorities in management.For this mapping, SWOT analysis is an effective and relatively simple tool that you can apply in your day-
to-day manager.

2. Map the market and measure the hazards

If you are not into what is happening in the market, how to apply the most efficient and
innovative practices in your company?Keeping an eye on the tools, solutions and
strategies used by competitors is essential for a broader look at your own business.
But stay tuned: it is also from the assessment of the market that you will perceive dangers
to your business.This ranges from the competitive differential of a company competing to
market crises in which you operate, for example.Therefore, measuring these hazards is a
way to stay on guard against external factors and to create intelligent solutions.

3. Maintain a good working environment.

A healthy work environment is paramount for professionals to feel motivated and
engaged not only in teamwork but also in company goals.Business management also
involves people management.Therefore, the manager should always think of strategies to
facilitate communication among employees, resolve conflicts and maintain a good
relationship in the work environment.

4. Disclose your product on the market and keep the information current

Are you advertising your product on the market and attracting customers to your
company? It may be that you have good management within the company, but if you do
not disclose it in the market, it’s no use.Therefore, management must include a good
dissemination strategy that currently includes digital marketing.If you do not understand
the subject, it is always worth hiring a specialized professional to integrate the company
team.Allied to this, you need to keep your business information up to date so that it has
enough data to analyze performance.In this case, the tip is to invest in a management
system, an ERP, that integrates the company’s data and keeps them safe.

Posted on: May 7, 2019, 6:16 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.