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Why Is Social Media So Addictive?

Why Is Social Media So Addictive?

“One of the key psychological characteristics in habitual social media use is the unpredictability and randomness of what happens within social media platforms. The rewards—which may be physiological, psychological and/or social—can be infrequent but even the anticipation of one of these rewards can be psychologically and/or physiologically pleasing.”


Posted on: February 23, 2020, 6:51 am Category: Uncategorized

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