HBR: The Era of Antisocial Social Media

https://hbr.org/2020/02/the-era-of-antisocial-social-media

“Private Messaging Campfires

Private or small-group messaging — usually but not always with one’s real-life friends — is the primary purpose for gathering.“

“Micro-Community Campfires

Primarily interactive private or semi-private forums where people gather around interests, beliefs, or passions.”

“Shared Experience Campfires

Private or public forums where participating in a shared experience — often around a specific shared interest — with a like-minded community is the primary purpose for gathering.”

Stephen