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Selling the Invisible and Marketing the Library

Selling the Invisible and Marketing the Library
“Ten Keys to Successful Relationships

  1. Faster — everybody wants it faster
  2. Affinity — develop a good chemistry with your users
  3. Predictability — be consistent, have integrity; remember that your word and deeds are integrated
  4. Comfort — create the feeling of comfort in your library; a comfortable atmosphere from you and your staff will get them in the physical and virtual door
  5. Expertise — be a consultant; show the appearance of expertise
  6. Sacrifice yourself to make the user feel important
  7. Thank people more
  8. Welcome them
  9. Follow-up — find out how you are doing
  10. Connect — make a personal connection by learning names and using them”

Posted on: September 15, 2020, 6:30 am Category: Uncategorized

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