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A thing about ‘normal’

I truly hate the concepts of normal (and average, mean, median) when applied to human (and our organizational) behaviour.   Well said, Seth Godin!  Actual life and human behaviour is on a spectrum and there is no ideal normal.

Until it changes. And then we can’t unsee how much we had failed to pay attention to.

Who’s on the short list for consideration, who is given the benefit of the doubt, who gets a head start…

We begin to notice the people that are artificially selected to seem like the right ones, who are then supposed to be better and anointed as normal.

I was thrilled that Unilever has decided to get rid of the word ‘normal’ on their personal care product labels. Because when it comes to people, normal is an artificial construct, the center of a statistical bell curve but not a standard that we ought to seek to achieve, even if we could.

Normal is a distribution, not a person.”

Posted on: March 31, 2021, 6:53 am Category: Uncategorized

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