Viral TikTok videos with ‘#BookTok’ hashtag give book retailer Indigo a sales boost
“Tubefilter: #BookTok Is Boosting Sales For Brick-And-Mortar Bookstores. “TikTok’s crop of book lovers are boosting sales for Canada’s largest bookseller. In its second-quarter earnings report, Indigo Books and Music Inc. said that #BookTok is having a noticeable positive effect on demand, especially for older titles.””
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.