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SCAMPER Tool: Substitute. Combine. Adapt. Modify. Put to another use. Eliminate. Reverse.

SCAMPER

Improving Products and Services

https://www.mindtools.com/pages/article/newCT_02.htm

 “It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service.This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.

We’ll look at SCAMPER in this article and infographic.

Are you making the most of the products already at your disposal?

About the Tool

SCAMPER is a mnemonic that stands for:

  • Substitute.
  • Combine.
  • Adapt.
  • Modify.
  • Put to another use.
  • Eliminate.
  • Reverse.

You use the tool by asking questions about existing products, using each of the seven prompts above. These questions help you come up with creative ideas for developing new products, and for improving current ones.

Alex Osborn, credited by many as the originator of brainstorming, originally came up with many of the questions used in the technique. However, it was Bob Eberle, an education administrator and author, who organized these questions into the SCAMPER mnemonic.

Note:

Remember that the word “products” doesn’t only refer to physical goods. Products can also include processes, services, and even people. You can therefore adapt this technique to a wide range of situations.”

Posted on: October 16, 2021, 6:45 am Category: Uncategorized

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